Area Manager – Business Growth & Operations

Company: Mangwale Department: Business Development & Operations Location: Nashik, Maharashtra Job Type: Full-time Reporting To: Founder / Business Head

1. About Mangwale

Mangwale is a hyperlocal delivery platform that connects customers with local businesses and provides convenient delivery services. Our focus is to help customers access reliable local delivery while helping local businesses grow.

We are looking for a proactive and growth-oriented Area Manager who can take ownership of a designated geographical area and increase the number of orders generated from that area.

2. Job Objective

The primary objective of the Area Manager is to increase daily orders from the assigned area and build a strong, sustainable local delivery market for Mangwale.

The person will be responsible for understanding local customer demand, identifying potential customers, monitoring rider requirements, improving customer retention, and ensuring that Mangwale becomes a preferred choice for local delivery needs.

This is not just an operations or supervision role. It is a business growth role with responsibility for measurable results.

3. Key ResponsibilitiesA. Area Growth and Order Generation

• Take complete ownership of the assigned geographical area and its business growth.
• Identify households, residential societies, shops, offices, commercial establishments, and other potential customers who may require local delivery services.
• Develop and execute area-specific plans to increase the number of orders placed through Mangwale.
• Identify locations with high delivery demand and low Mangwale usage.
• Understand why potential customers are not using Mangwale and develop practical ways to encourage adoption.
• Build strategies to convert first-time customers into repeat customers.
• Identify opportunities to increase order frequency among existing customers.
• Track daily, weekly, and monthly order growth in the assigned area.
• Identify areas where order volumes are declining and take corrective action.
• Work towards achieving assigned order targets and growth objectives.

B. Customer Acquisition and Retention

• Build a clean database of potential local delivery customers in the assigned area.
• Identify customer requirements, delivery frequency, preferred locations, and common delivery problems.
• Explain Mangwale's services and benefits to potential customers.
• Encourage customers to use Mangwale through genuine engagement, service quality, and convenience rather than pressuring them.
• Follow up with customers who have registered but have not placed an order.
• Understand why existing customers have stopped ordering and work to bring them back.
• Collect customer feedback regarding delivery time, rider availability, pricing, app experience, and service quality.
• Coordinate with the relevant teams to resolve recurring customer issues.
• Develop relationships with residential societies, offices, and other local communities to create recurring order opportunities.

C. Market Mapping and Opportunity Identification

• Map the assigned area and divide it into smaller localities, clusters, or delivery zones.
• Maintain a structured record of:
• Potential customers and their contact details, where appropriately collected.
• Residential societies, commercial areas, and high-demand locations.
• Expected delivery demand and potential order volumes.
• Current Mangwale customer activity.
• Areas with low customer penetration.
• Peak delivery hours and common delivery routes.
• Competitor service availability and customer preferences.
• Identify locations where Mangwale can generate additional orders with minimal additional operating costs.
• Recommend local marketing activities, customer outreach plans, and other initiatives based on actual market requirements.
• Maintain a clear understanding of the area's growth potential and regularly update the business head.

D. Rider Requirement Planning

• Estimate the number of riders required to fulfil the expected delivery demand in the assigned area.
• Monitor order volume by location and time of day to identify rider shortages or excess capacity.
• Maintain a rider requirement report showing current availability, expected demand, and additional rider requirements.
• Identify locations where customers frequently face delays because riders are unavailable.
• Coordinate with the operations team to ensure that adequate rider capacity is available before increasing customer acquisition.
• Track rider availability, order acceptance, completed deliveries, cancellations, and delivery delays.
• Recommend rider deployment changes based on actual demand patterns.
• Inform management in advance when the area requires additional riders to support growth.

Important: The Area Manager must balance customer acquisition with delivery capacity. Growth initiatives should be planned so that Mangwale can fulfil the additional orders reliably.

E. Order Monitoring and Performance Improvement

• Track the number of orders generated, accepted, completed, and cancelled in the assigned area.
• Monitor the conversion of potential customers into active customers.
• Identify reasons for order cancellations, unsuccessful pickups, customer unavailability, and failed deliveries.
• Coordinate with operations and the app support team to address recurring problems.
• Monitor repeat orders and identify customers who may be at risk of becoming inactive.
• Study daily performance and take action when results are below target.
• Follow Mangwale's established SOPs for customer handling, reporting, and operations.
• Recommend improvements to the SOP when recurring market problems require management attention.

F. Local Marketing and Business Development

• Identify opportunities for promoting Mangwale within the assigned area.
• Coordinate local customer awareness activities, society outreach, referral initiatives, and targeted promotions.
• Work with the marketing team to execute campaigns that generate measurable orders.
• Track the number of customers acquired and orders generated from each activity.
• Develop local partnerships that can generate recurring delivery demand.
• Ensure marketing activities focus on actual customer acquisition, repeat usage, and order growth rather than downloads or registrations alone.

G. Reporting and Accountability

• Maintain accurate and updated reports for the assigned area.
• Submit daily, weekly, and monthly performance reports to the reporting manager.
• Report actual performance against assigned targets.
• Maintain a record of potential customers, customer follow-ups, active customers, inactive customers, and growth opportunities.
• Provide regular rider capacity and demand forecasts.
• Highlight operational problems, customer complaints, and opportunities requiring management intervention.
• Develop an action plan whenever the area fails to meet its order targets.

4. Key Performance Indicators (KPIs)

The Area Manager's performance will primarily be evaluated on measurable business growth.

KPIWhat will be measuredDaily order growthIncrease in orders generated from the assigned areaMonthly order targetAchievement against the assigned order targetActive customersNumber of customers placing orders during the defined periodRepeat order ratePercentage of customers who place additional ordersCustomer reactivationInactive customers who start ordering againCustomer conversionPotential customers who become ordering customersOrder fulfilmentPercentage of orders successfully completedCancellation rateReduction in avoidable order cancellationsRider capacity planningAbility to anticipate and meet rider requirementsReporting disciplineAccuracy and timely submission of reportsMarketing effectivenessOrders and active customers generated through local activities

Priority order: Order growth, repeat usage, successful fulfilment, and customer retention should carry greater weight than app downloads or registrations alone.

5. Expected Reports

The Area Manager must maintain the following reports:

1. Area Potential Customer Report

• Locality or location
• Customer category
• Potential delivery requirement
• Expected order frequency
• Current status
• Next follow-up date
• Conversion status

2. Daily Order Growth Report

• Orders generated in the area
• Completed orders
• Cancelled orders
• New ordering customers
• Repeat ordering customers
• Inactive customers reactivated
• Reasons for major changes in order volume

3. Rider Requirement Report

• Current rider availability
• Expected orders by locality and time slot
• Required riders
• Rider shortage or surplus
• Expected additional demand
• Recommended deployment or recruitment action

4. Customer Retention Report

• Customers who have stopped ordering
• Reasons for inactivity
• Customer complaints or service concerns
• Follow-up actions
• Customers who resumed ordering

5. Weekly Growth Action Plan

• Current performance against target
• Main challenges
• New growth opportunities
• Actions planned for the following week
• Expected impact on orders

6. Required Skills and Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related field preferred.
• Experience in sales, field operations, business development, customer acquisition, or logistics is desirable.
• Strong understanding of customer behaviour and local market development.
• Ability to communicate confidently with customers, communities, and internal teams.
• Good planning, reporting, and data management skills.
• Comfortable using Excel or Google Sheets and mobile applications.
• Ability to analyse basic business metrics and identify growth opportunities.
• Willingness to travel within the assigned area for fieldwork.
• Strong ownership, discipline, problem-solving ability, and a target-oriented mindset.

7. What We Expect from the Candidate

We need someone who treats the assigned area as their own business responsibility.

The ideal candidate should be able to answer these questions at any time:

• How many orders is my area generating daily?
• Where can I find the next set of customers?
• Why are some customers not ordering from Mangwale?
• How can I increase repeat orders?
• How many additional riders will be required if demand increases?
• What is stopping the area from achieving its growth target?
• What actions am I taking to improve the numbers?

The candidate must not wait for management to identify every problem. They are expected to identify opportunities, take action within their authority, and report results.

8. Definition of Success

The Area Manager will be successful when the assigned area consistently generates more orders, customers return to use Mangwale, delivery demand is supported by adequate rider availability, and the business has clear visibility into the area's growth potential.

The ultimate responsibility is to grow the assigned market, increase completed orders, and build a reliable customer base for Mangwale while following company SOPs.

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule

Location:

• Nashik, Maharashtra (Required)

Willingness to travel:

• 100% (Required)

Work Location: In person

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