Job Title: Partner Marketing Manager
Location: Gandhinagar
Shift / Working Hours: US Shift (3PM-12AM)
Employment Type: (Full-time )
Company Overview
Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought-leadership media.
Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era
About the Role
We are seeking a dynamic and creative Partner marketing Manager to join our team. The ideal candidate will be responsible for planning and managing marketing-initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors.
What you will do:
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Define and execute the global marketing strategy for AI CERTs' Authorized Training Partners (ATPs) with digital delivery capabilities.
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Act as the primary point of contact for co-developing and maintaining the joint value proposition between AI CERTs and its ATPs.
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Plan and manage marketing efforts tied to certification product launches through ATPs.
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Develop and manage the Marketing Development Funds (MDF) program: create frameworks, drive joint planning, and track effectiveness and ROI.
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Ensure proper promotion of digital ATP value via owned marketing channels including website, social, and campaign integration.
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Create and manage a consistent sponsorship framework for ATP participation in AI CERTs events.
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Collaborate with the content team to produce marketing collateral and enablement resources tailored for ATPs.
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Maintain and grow a digital resource hub with co-branded, customizable marketing content for ATPs to support lead generation and regional campaign efforts.
What we are looking for:
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6+ years of experience in marketing roles (excluding internships)
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Experience building, executing, and scaling cross-functional programs or campaigns from concept to execution
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Experience using data and metrics to evaluate performance and inform optimization
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Experience in partner/channel marketing and go-to-market strategy development
Preferred Qualifications
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Proven ability to use customer research and performance data to shape campaigns and improve partner success
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Hands-on experience with marketing and CRM tools (e.g., Marketo, Salesforce, Tableau, HubSpot)
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Background in B2B/B2C technology marketing, certification or training services, or SaaS products
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Strong communication, stakeholder management, and project leadership skills across global and cross-functional teams
Education & Experience
Certification for Digital marketing
6+ years' experience required
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