A Sales/Marketing Executive in a school drives enrollment and brand awareness by developing promotional strategies, building relationships with parents and the community, and managing admissions outreach. They are responsible for meeting student intake targets, conducting school tours, and organizing events to promote educational programs.
Key Responsibilities
- Admissions & Sales: Generate leads, conduct counseling sessions for prospective parents/students, and drive enrollment targets.
- Marketing & Brand Awareness: Develop and execute marketing plans, including digital campaigns, social media management, and traditional advertising (ATL/BTL).
- Outreach & Networking: Build partnerships with local communities, kindergartens, and other institutions to build a prospect pipeline.
- Event Management: Plan and execute school open days, campus tours, educational workshops, and marketing stalls.
- Market Intelligence: Analyze competitor activity and trends to improve the school's market position.
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