You should apply if you have:
- 3–4 years of experience in influencer marketing, social media marketing, or campaign management.
- Experience developing influencer strategies aligned with brand objectives and target audience demographics.
- A track record of identifying, evaluating, and reaching out to influencers across Instagram, YouTube, blogs, and other social channels.
- Hands-on experience negotiating terms, drafting contract agreements, and managing campaign logistics (product seeding, content schedules, payments).
- Strong analytical ability to track metrics, generate performance reports, analyze campaign ROI, and present insights to key stakeholders.
You should not apply if you:
- Dislike collaborating with influencers to give creative direction and review/approve content against brand guidelines.
- Prefer not to handle campaign logistics, scheduling, payment management, or contractual agreements.
- Are uncomfortable researching industry trends, competitor activities, and emerging social media platforms.
- Struggle with analyzing campaign performance data, key metrics, and generating reports for strategic decision-making.
Skills Required:
- Influencer strategy development and target audience demographic research.
- Influencer identification, evaluation (audience demographics, engagement rates, content quality, brand fit), and personalized outreach.
- Negotiation, contract agreement drafting, and payment/deliverable management.
- Campaign logistics coordination, product seeding, and publishing schedule management.
- Creative direction, content collaboration, feedback, and content review/approval.
- Performance analytics, key metric tracking (reach, engagement, conversion rates), and ROI analysis.
- Relationship management with influencers, agencies, and external partners.
- Industry trend, competitor activity, and emerging platform research.
- Performance reporting and presenting insights to key stakeholders.
What will you do?
- Strategy Development: Develop comprehensive influencer marketing strategies aligned with brand objectives and research industry trends, competitor activities, and emerging platforms.
- Influencer Identification & Outreach: Find and evaluate influencers across Instagram, YouTube, blogs, and other channels based on engagement, content quality, and brand fit, then handle outreach and negotiations.
- Campaign Management: Conceptualize campaign ideas, coordinate product seeding, oversee content schedules, and monitor campaign performance to maximize ROI.
- Content Collaboration: Provide creative direction and feedback, working closely with influencers to review and approve content that aligns with brand guidelines.
- Performance Reporting: Track KPIs (reach, engagement, conversion rates), generate regular campaign performance reports, and present data-backed recommendations to key stakeholders.
- Relationship Management: Maintain strong long-term relationships with influencers and agencies, acting as the primary contact while managing contracts, payments, and deliverables.
What success looks like
- Strategic Brand Alignment: Executing influencer strategies and content collaborations that strictly align with brand objectives, guidelines, and target demographics.
- Campaign Optimization & High ROI: Continuously analyzing campaign performance data and KPIs to optimize future campaigns and maximize return on investment.
- Seamless Campaign Operations: Smooth coordination of end-to-end campaign logistics, from product seeding to content publishing and on-time deliverable tracking.
- Strong Partner Relationships: Cultivating and maintaining positive, professional relationships with influencers and external agency partners.
Work Experience:
- 3–4 years of experience in influencer marketing, social content collaboration, or agency/brand campaign management.
Working Days & Location:
Monday – Friday
Location: Golf Course Road, Gurugram, Haryana
Perks:
- Collaborative and high-growth environment
- Exposure to high-impact roles with platform ownership
- Opportunity to work with India’s leading health & nutrition brand
Why Nutrabay:
We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.
About Nutrabay:
Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now, and our family is constantly growing. We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.
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