About Ogilvy

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Influence Strategy Director
Large FMCG Drinks Portfolio

Department: Influence
Location: London
Contract type: Fixed-Term (12 months)
Full Time/Part time: Full Time
Reporting into: Head Of Influence Strategy

About Ogilvy:

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fueled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Madri, Unilever and Mondelēz International.

Ogilvy’s influencer marketing practice is the largest globally and the agency also hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – which is now in its 12th year. James Murphy is the CEO of Ogilvy Group UK, which includes Ogilvy UK and New Commercial Arts (NCA), a boutique creative agency he co-founded in 2020, recently acquired by WPP.

The role:

We are seeking a visionary and authoritative Influence Strategy Director to own and elevate the strategic direction for some of our largest, most prestigious clients. You are an established industry leader with proven experience operating at a Strategy Director level within an influencer agency or leading influencer strategy in-house.

As a core part of the creative strategy leadership team, you will craft consumer and corporate strategies rooted in culture that earn the right to be seen and talked about. You will act as a strategic partner to our most senior clients, helping them navigate the complex intersection of paid, earned, and owned influence.

Beyond client ownership, you will be a growth driver for the agency, playing a pivotal role in significant new business pitches and helping to secure new client wins. You will act as a collaborator with Account and Creative leads to ensure the positive direction of all client activity.

Furthermore, as a leader within the department, you will help to design ways of working, empower team autonomy, and take a hands-on approach to mentoring and line managing our talented junior and mid-level strategists.

In our world, no day, nor brief, is the same. We need someone who is comfortable with agility and fast pace, champions cross-discipline collaboration, and brings an encyclopaedic knowledge of the influencer landscape to solve our clients' toughest business problems.

The Skillset

We are looking for an influence expert who can confidently own the room, pioneer new strategic models, and drive award-winning creative output.

Defining the problem: Masterminding strategic direction and cross-discipline integration.

Challenges foundational assumptions and leads across disciplines so the entire picture makes sense.
Helps senior clients formulate better briefs, tasks, and define the true nature of their business problems.
Acts as an integral part of the senior client team; the definitive "go-to consultant" for influence strategy.

Insight Creation: Finding, filtering, and rethinking data to inspire categories.

Expert at identifying the right tensions and cultural truths; distils complex information into simple, motivating insights for influence strategy.
Pioneers new research techniques with clients, getting to insights that shape entire businesses and categories.
Able to brief, guide, and champion bespoke research methodologies when required.

Setting the Path: Giving inspiration, clarity & confidence.

Shapes and sells innovative influencer strategies that address complex brand and business KPIs.
Partners with Business Directors and Client Partners to proactively grow the scope and impact of influencer work across our biggest clients.
Acts as a collaborator with Account and Creative leads to ensure positive, ambitious direction of client activity.

Ideation: Helping creative & other disciplines come up with better ideas, faster.

Acts as an idea originator outside of main briefs, proactively seeking to develop new ideas and proactive models.
Originates proactive influencer briefs that inspire clients and the agency on the boundless potential of influence.
Articulates how an influence idea can impact all elements of a client's business, rather than just communications.

Prototyping and Storytelling: Defining, communicating & selling the idea.

Pioneers new ways of framing and selling an idea, consistently using compelling narratives and soundbites.
Develops highly persuasive, memorable decks that frame complex strategies simply and powerfully for C-suite and Board-level stakeholders.

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