Key Accountabilities
- Develop and maintain the regional marketing communications plan in collaboration with the RAP management team, based on the RAP business strategy, priorities and budget.
- Translate the plan into an annual portfolio of effective marketing campaigns at region and country levels.
- Work with country teams and regional functions throughout the full campaign cycle: preparation, execution, follow-up and review.
- Define campaign objectives, target audiences, responsibilities, timelines, channels, budgets and success measures before implementation.
- Coordinate relevant messaging, content, graphics and promotional materials. Support country teams with local execution and appropriate localization.
- Align the regional realization of global marketing campaigns with Global Segment Marketers and Marketing Services, adapting activities to RAP business requirements.
- Ensure consistent positioning and the application of Omya’s corporate identity, marketing governance and brand guidelines across regional and local activities.
- Coordinate event planning with regional and country teams. Ensure campaign setup, lead capture, cost tracking and measurement of campaign performance and lead effectiveness.
- Review results with country teams, RAP Sales and regional management. Translate findings into corrective actions and improvements for future campaigns.
- Support the review and continuous improvement of RAP country webpages and regional digital touchpoints to ensure relevant, aligned and consistent messaging.
- Develop and maintain a network of colleagues across RAP to contribute to marketing communications activities.
Manage agencies and other external service providers and ensure delivery within the agreed scope, quality, timeline and budget..
- Solid line(s) to
Head of Marketing Services
Dotted line(s) to
President Asia Pacific Omya Specialty Materials
Number of direct reports
n/a
Number of total reports
n/a
Number of dotted line(s) reports
n/a
Performance Measures
- Approved regional Marketing Communications Plan aligned with RAP business strategy, priorities and budget.
- Agreed campaigns delivered within scope, timeline and approved budget.
- Campaign objectives and KPIs defined before implementation.
- Campaign performance and lead effectiveness measured and reported in Salesforce, including ROI, lead generation, lead processing, opportunities and actual costs.
- Regular reporting with RAP management, Sales, country teams and relevant global stakeholders (e.g. segment).
Other requirements
- Excellent oral and written command of a local language and English
- Good oral and written command of an additional language is beneficial
- Up-to 33% travel mostly within Asia Pacific region
Internal contacts
- Sales and key account teams, inside sales representatives in Asia Pacific countries
- Distribution and product management team
- Local technical teams
- Global marketing segment teams
- Global marketing services team
- Global / regional sustainability teams
External contacts
- Customers, prospects, principals and other business partners.
- Marketing agencies, event organizers, publishers, industry associations.
Education
- University degree in Marketing, Communications or other relevant field.
- Further education or certification in digital marketing is beneficial
Experience
- Minimum 4 - 6 years of experience in:
- Marketing communications, preferably in an international B2B environment.
- Planning, executing and evaluating integrated campaigns across digital and physical channels.
- Collaborating with local teams, Sales, business management and global marketing stakeholders.
- Managing campaign effectiveness and leads in CRM, ideally Salesforce.
Knowledge and skills
- Strong marketing communications and planning skills.
- Ability to translate business priorities into campaign objectives, actions and measurable outcomes.
- Sound understanding of integrated campaigns, events, content, digital channels and sales enablement.
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