Head of Content

About the role

At OnTheGoSystems (creators of WPML and PTC), content is a key driver of how hundreds of thousands of people discover, understand, and choose to use our translation and localization products. We're looking for a Head of Content who starts by doing the work - learning the product, writing, figuring out what actually moves the needle, and then builds from there. We are especially interested in people who already think beyond traditional content marketing and understand how AI can support research, SEO/GEO monitoring, planning, drafting, publishing, and operational workflows - while still keeping strong human ownership and quality control. You won't inherit a polished strategy or a big team to manage. You'll earn your influence by producing content that works. From there, you'll shape what we do, what we stop doing, and how content contributes to real business outcomes. If you're used to owning results, not just producing content, this role is a great fit for you. What You'll Do Write and edit high-quality content across formats: landing pages, product pages, articles, tutorials, and emails Own content end-to-end: research, production, publishing, analysis, and iteration Work closely with product, support, and development teams to turn customer problems into useful content Use SEO, GEO, analytics, AI-search visibility, and customer feedback to guide decisions Build AI-assisted workflows that improve speed and efficiency while maintaining quality Review and validate AI-generated content for accuracy and reliability Take ownership of content direction across the team based on real business goals Requirements Have worked in a product IT company and can show real, measurable impact from your content Have experience managing people, collaborating across teams, or leading content initiatives Have experience using AI in practical production workflows, not only for simple prompting Are comfortable experimenting, building processes, and improving systems without waiting for perfect structure Care about ownership, judgment, and business outcomes Think like an operator and strategist, not only a writer Benefits We're a profitable, self-funded company growing since 2007 WPML powers more than 1.5 million websites worldwide Your work will directly influence product growth, adoption, and positioning You'll have real ownership and freedom to shape how content operates You'll work with experienced product, engineering, and marketing people in a fully remote company You'll help define what modern AI-assisted content operations look like inside a real product company If you're excited about combining content, systems thinking, AI workflows, SEO/GEO, and business impact - we'd love to hear from you. Please mention the word **INSIGHTFULLY** and tag RMjAwMTo0MWQwOjcwMToxMTAwOjo2NzRh when applying to show you read the job post completely (#RMjAwMTo0MWQwOjcwMToxMTAwOjo2NzRh). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.