JOB PURPOSE
Lead the growth of Pharmaton and Ostelin by shaping distinctive brand strategies and translating them into strong, locally relevant execution. The role is accountable for sustainable sales, profit and market-share delivery; building consumer demand and brand equity; identifying innovation and geographical growth opportunities; and leading cross-functional teams to deliver launches and in-market priorities with excellence across ASEA markets.
KEY ACCOUNTABILITIES
- Deliver annual sales, profit, market-share and brand-health objectives through rigorous planning, prioritization and execution of marketing programs.
- Lead brand planning, providing strategic input grounded in business performance, consumer and shopper insight, competitive dynamics and future growth opportunities.
- Develop and execute integrated brand plans across creative, media, digital, social, PR, e-commerce, healthcare-professional and shopper activation , ensuring clear KPIs and measurable impact.
- Lead commercial dialogue with Sales, Trade Marketing, RGM and SCM to achieve IBP targets, profitable growth and best-in-class customer execution.
- Own product lifecycle management with QA, RA, Medical and SCM; proactively resolve in-market issues and ensure compliant, evidence-based brand communication.
- Lead new product launches and portfolio expansion from opportunity assessment and business case through launch planning, cross-functional delivery and post-launch performance review.
- Identify and advance white-space and geographical expansion opportunities for Pharmaton and Ostelin, adapting global and regional strategies to local market needs.
- Partner with CMI to embed consumer and shopper insights into brand strategy; analyze market trends and activation results and translate learning into action plans.
- Manage agencies, day-to-day marketing operations and A&P budget with strong governance, quality, timeliness and return-on-investment discipline.
- Influence regional and global stakeholders and lead ad hoc strategic projects that strengthen short- and long-term brand growth.
QUALIFICATIONS & REQUIREMENTS
Education: University degree or above; business or marketing discipline preferred.
Experience: At least 6 years of FMCG marketing experience, ideally within a renowned multinational company.
Preferred: Consumer healthcare, vitamins/minerals/supplements, new product launch, and regional or global project experience. Strategic & commercial: Strong strategic thinking, analytical capability, financial acumen and action planning.
Leadership: Challenger mindset, ownership, executional excellence and ability to influence cross-functional partners.
Communication: Excellent written and verbal communication and presentation skills; able to work effectively in English across cultures.
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