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Education Content Marketing Lead

San Francisco, CA, USOn-siteLeadFound today
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content marketingeducationeditorialcurriculumcontent strategyaiwritingproject management

Marketing - San Francisco

About the Team


OpenAI’s Education team is building products and programs that advance how people learn with AI. We work across students, educators, institutions, and education communities to help people use AI thoughtfully and effectively.

About the Role


We’re looking for an Education Content Marketing Lead who combines exceptional editorial and curriculum judgment with strong content-marketing instincts, a builder’s mindset, and an engineer’s approach to scale. You’ll create high-quality content and the systems that move it from idea to published asset quickly and consistently.

This is a hands-on role spanning long-form editorial, curriculum, video, visual content, channel strategy, and content operations. You’ll turn strategic briefs and expert input into useful work for students, educators, institutional leaders, and education communities; grow the channels that reach them; and use data to improve both the content and the engine behind it.

Education needs a coherentats, and channels. This role will turn fragmented requests and one-off production into a prioritized portfolio, reusable workflows, dependable creative capacity, and education-specific channels that compound over time. The goal is not simply to produce more content, but to create work that earns attention, supports learning and engagement, and improves through evidence.

In This Role, You Will


  • Build and continuously improve a scalable content operating system spanning intake, prioritization, resourcing, production, review, publishing, versioning, and reuse.
  • Apply an engineer’s mindset to map dependencies, remove bottlenecks, automate repeatable work, create modular templates and playbooks, and maintain clear quality standards.
  • Maintain a single source of truth for the roadmap, editorial calendar, briefs, source material, production status, approvals, assets, and metadata.
  • Produce and edit content across formats articles, blogs, case studies, web and email copy, social posts, educator stories, GIFs, images, and carousels.
  • Develop practical curriculum and professional-learning resources, including lesson plans, educator guides, AI literacy materials, decks, and train-the-trainer content.
  • Lead video development from concept through final cut, including story development, scripting, structural editing, interview preparation, and oversight of production and post-production partners.
  • Own and grow education-specific channels across social, email, websites, and blogs through clear audience strategies, editorial plans, and consistent publishing programs.
  • Set ambitious growth and engagement goalsance, and use experiments to improve results.
  • Turn goals and expert input into clear briefs, plans, timelines, and review paths in partnership with Content, Customer Education, Design, Marketing, Product, Research, Policy, Safety, Sales, Partnerships, and Customer Success.
  • Scale production by sourcing, onboarding, and managing a flexible bench of writers, editors, curriculum developers, designers, video partners, agencies, and other vendors.

You Might Thrive In This Role If You


  • Have significant experience in content production, content marketing, editorial leadership, curriculum development, instructional design, or creative production.
  • Bring a strong portfolio demonstrating excellent writing and editing across long-form editorial, curriculum or professional learning, video, social, and visual content.
  • Have built or materially improved content systems, workflows, templates, governance, tooling, automation, or publishing operations.
  • Have owned digital channels and used audience and performance data to set ambitious growth goals, design experiments, and deliver measurable results.
  • Are a strong video storyteller, with experience in scripting, structural editing, interview preparation, and collaboration with production and post-production specialists.
  • Can turn ambiguous, cross-functional input into clear requirements and polished work while sequencing priorities across multiple workstreams.
  • Have experience sourcing and onboarding external partners and are fluent with content-management, digital-asset-management, project-management, analytics, and automation tools.

Nice To Have


  • Experience working in education, edtech, AI, or another technical field.
  • Experience creating both curriculum or professional-learning resources and audience-facing marketing content.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core the full spectrum of humanity.

We are an equal opportunity employeration, or other applicable legally protected characteristic.

Background checks for applicants will be administered in accordance with applicable lawation technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non-compliant. No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities.

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Compensation

$333K – $370K + Offers Equity

The base pay offered may vary depending on multiple individualized factorsance-related bonus(es) for eligible employees, and the following benefits.

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

More details about our benefits are available to candidates during the hiring process.

This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.

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OpenAIEducation Content Marketing Lead
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