Here is a professional Job Description (JD) for a Digital Marketing Manager that you can use for recruitment, job postings, or HR documentation.
Job Description: Digital Marketing Manager
Job Title: Digital Marketing Manager Department: Marketing Experience: 3–5 Years (Preferred) Employment Type: Full-Time Job Location: [Insert Location] Reporting To: Marketing Head / Management
Job Summary
We are looking for a creative, analytical, and result-oriented Digital Marketing Manager to plan, execute, and manage the company's digital marketing strategies. The candidate will be responsible for increasing brand awareness, generating quality leads, improving online visibility, and driving business growth through various digital channels.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with company objectives.
- Plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn, and other relevant platforms.
- Manage the company's website, social media accounts, and online presence.
- Plan and execute SEO and SEM strategies to improve website rankings and organic traffic.
- Develop content marketing strategies, including blogs, articles, email campaigns, and social media content.
- Monitor and optimize paid marketing campaigns to improve ROI and reduce customer acquisition costs.
- Generate quality leads through digital marketing channels and coordinate with the sales team to improve conversions.
- Analyze campaign performance using Google Analytics, Google Search Console, and other marketing tools.
- Prepare monthly performance reports, campaign insights, and recommendations for improvement.
- Manage the digital marketing budget and ensure effective utilization of resources.
- Conduct market research, competitor analysis, and audience research to identify growth opportunities.
- Collaborate with graphic designers, content writers, video editors, and external agencies.
- Stay updated on digital marketing trends, platform updates, and industry best practices.
- Lead and guide the digital marketing team to achieve business targets.
Required Skills and Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3–5 years of experience in digital marketing, preferably with team management experience.
- Strong knowledge of SEO, SEM, PPC advertising, social media marketing, and content marketing.
- Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics 4, and Google Search Console.
- Understanding of lead generation, conversion rate optimization, and marketing funnels.
- Excellent analytical, communication, planning, and project management skills.
- Ability to manage multiple campaigns and meet deadlines.
- Knowledge of CRM tools, email marketing platforms, and marketing automation is an advantage.
Key Performance Indicators (KPIs)
- Website traffic growth and search engine rankings.
- Number and quality of leads generated.
- Cost per lead (CPL) and customer acquisition cost (CAC).
- Return on ad spend (ROAS) and overall campaign ROI.
- Social media reach, engagement, and audience growth.
- Website conversion rate and lead-to-customer conversion rate.
- Achievement of monthly and quarterly marketing targets.
Preferred Attributes
- Creative thinking with a data-driven approach.
- Strong leadership and team coordination skills.
- Ability to identify new marketing opportunities.
- Results-oriented mindset with a focus on business growth.
Application Process: Interested candidates may submit their updated resume along with details of relevant experience and previous digital marketing campaigns.
HR recommendation: Before publishing this JD, customize the experience requirement, salary range, job location, and industry-specific responsibilities to match your company's requirements.
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
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