Campaign Manager / Digital Marketer

About the Role

We are looking for a Campaign Manager / Performance Marketer with 3–5 years of hands-on experience across paid advertising, social media, SEO, and digital marketing. The ideal candidate should be comfortable planning, executing, monitoring, and optimising campaigns with a strong focus on lead generation, conversions, and measurable business outcomes.

Key Responsibilities

1. Paid Campaigns

• Plan, create, manage, and optimise campaigns across Google Ads and LinkedIn Campaign Manager.
• Set up and manage Search, Display, Remarketing, Lead Generation, and other relevant campaign types.
• Create and manage ad campaigns, audiences, targeting, budgets, bidding strategies, and conversion tracking.
• Continuously monitor campaign performance and optimise for CPL, CPA, CTR, conversion rate, ROAS, and lead quality.
• Conduct keyword research, audience research, A/B testing, ad-copy testing, and landing-page performance analysis.
• Track and troubleshoot conversion tracking, pixels, UTM parameters, and analytics.
• Prepare regular performance reports with actionable insights and recommendations.
• Work closely with the sales team to understand lead quality and improve campaign performance.

2. Social Media Management

• Develop and maintain a social media content calendar aligned with marketing and business objectives.
• Coordinate with internal teams, designers, and content teams to develop social media content.
• Support content ideation for LinkedIn and other relevant social platforms.
• Schedule and publish posts while maintaining consistency in brand voice and messaging.
• Monitor engagement, reach, follower growth, and other relevant social media metrics.
• Identify relevant trends, topics, and content opportunities.

3. SEO & Organic Growth

• Have a strong working understanding of SEO fundamentals, including on-page, off-page, technical SEO, keyword research, and content optimisation.
• Execute and monitor SEO activities to improve organic visibility and traffic.
• Review SEO performance and identify opportunities for improvement.
• Track keyword rankings, organic traffic, conversions, backlinks, and other relevant SEO metrics.
• Work with content and development teams to implement SEO recommendations.
• Stay updated on Google algorithm changes and evolving search trends.

4. AEO & Emerging Search

• Stay updated on Answer Engine Optimization (AEO), AI search, and evolving search behavior.
• Identify opportunities to improve content visibility across AI-powered search and answer engines.
• Work with content teams to optimize content for featured snippets, FAQs, structured content, and emerging search formats.
• Monitor changes in search and AI discovery platforms and recommend relevant strategies.

5. Analytics, Reporting & Optimization

• Track marketing performance across paid, organic, and social channels.
• Use tools such as Google Analytics, Google Ads, Google Search Console, LinkedIn Campaign Manager, and reporting/analytics platforms.
• Build regular reports highlighting performance, insights, challenges, and next steps.
• Use data to make decisions around budgets, targeting, creatives, content, keywords, and campaigns.
• Continuously test new approaches to improve acquisition and conversion performance.

Required Skills & Experience

• 3–5 years of experience in performance marketing, digital marketing, campaign management, or a similar role.
• Strong hands-on experience with Google Ads.
• Hands-on experience with LinkedIn Campaign Manager.
• Strong understanding of conversion-focused digital marketing.
• Experience managing campaign budgets and optimising towards business KPIs.
• Good understanding of SEO and Google Search Console.
• Experience managing social media channels and content calendars.
• Good understanding of GA4, UTM tracking, conversion tracking, and reporting.
• Basic understanding of landing pages, CRO, and marketing funnels.
• Awareness of AEO, AI search, and emerging digital marketing trends.
• Strong analytical and problem-solving skills.
• Good communication and stakeholder-management skills.

Good to Have

• Experience with B2B marketing and lead generation.
• Experience with LinkedIn lead-generation campaigns.
• Knowledge of CRM and marketing automation platforms.
• Experience working with creative/design teams to develop high-performing ad creatives.
• Basic understanding of HTML, website analytics, and technical SEO.
• Experience with Looker Studio or similar reporting tools.

What Success Looks Like

• Consistent improvement in qualified leads and conversions.
• Efficient utilisation of paid media budgets.
• Continuous improvement in CPL, CPA, CTR, and conversion rates.
• Strong execution and consistency across social media channels.
• Improved organic visibility and SEO performance.
• Keeping the company ahead of changes in SEO, AEO, AI search, and digital advertising.
• Clear, data-driven reporting and actionable recommendations.

Ideal Candidate

We are looking for someone who is hands-on, data-driven, curious, and execution-oriented — someone who can independently manage campaigns and take ownership of digital marketing performance.

The right candidate should be comfortable moving between Google Ads optimisation, LinkedIn campaigns, social media planning, analytics, SEO, and emerging areas such as AEO/AI search, while keeping a clear focus on business outcomes and conversions.