Senior Product Marketing Manager
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Reach the decision-maker — $5About the role
<p><strong><span data-contrast="auto">About Us:</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="none">Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="none">At Pacvue and Helium 10, great careers don’t just happen — they’re built. Here, you’ll rise as an industry leader, push the boundaries of innovation, own your journey, and thrive as part of an inclusive global community that’s redefining the future of commerce.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p> <p><strong><span data-contrast="auto">About the Role:</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p> <p class="p1"><span class="s1">We are seeking an experienced Senior Product Marketing Manager to drive the success of Pacvue’s innovative product portfolio. You'll be a champion of our products and develop compelling narratives that resonate with our target audience. You'll define positioning, craft impactful messaging, and </span><span class="s2">execute go-to-market strategies that support product adoption and contribute to revenue growth</span><span class="s1">. You'll </span><span class="s2">collaborate closely with product management, sales, marketing, and partnerships teams to ensure alignment on product positioning, messaging, and go-to-market execution</span><span class="s3"> </span></p> <p class="p2"><span class="s1"><strong> Responsibilities:</strong></span><span class="s4"> </span></p> <ul> <li><span class="s1">Value Proposition & Messaging: Craft compelling and differentiated value propositions that highlight product benefits and resonate with customer needs. Develop comprehensive messaging frameworks that clearly articulate product features and advantages.</span><span class="s4"> </span></li> <li><span class="s5">Go-to-Market Strategy & Execution: </span><span class="s1">Develop and execute go-to-market strategies for new product launches and feature releases, encompassing messaging, communication channels, and rollout timelines</span><span class="s4"> </span></li> <li><span class="s5">Market Intelligence & Segmentation: </span><span class="s1">Conduct market and competitive analyses to identify key target segments and develop customer personas, informing product positioning decisions</span><span class="s4"> </span></li> <li><span class="s1">Cross-Functional Collaboration: Partner closely with product management, sales, marketing, and partnerships teams to ensure alignment on product positioning, messaging, and go-to-market strategies.</span><span class="s4"> </span></li> <li><span class="s5">Sales Enablement: </span><span class="s1">Develop and deliver enablement resources, including sales decks, battle cards, and one-pagers, helping sales teams communicate product value effectively</span><span class="s4"> </span></li> </ul> <p class="p4"><span class="s1"><strong>Skills & Qualifications:</strong></span><span class="s4"> </span></p> <ul> <li><span class="s1">8+ years of proven experience in product marketing or a related field, preferably within a B2B or technology environment</span><span class="s5">.</span><span class="s6"> </span></li> <li><span class="s1">Demonstrated success in developing and executing impactful product marketing strategies that drive product adoption and revenue growth.</span><span class="s4"> </span></li> <li><span class="s1">Strong understanding of market dynamics, customer insights, and competitive landscapes within a defined product area</span><span class="s5">.</span><span class="s6"> </span></li> <li><span class="s1">Exceptional communication, presentation, and storytelling skills, with the ability to articulate complex concepts clearly and persuasively.</span><span class="s4"> </span></li> <li><span class="s1">Proven ability to work effectively in a cross-functional environment, collaborating with product management, sales, marketing, and partnerships teams.</span><span class="s4"> </span></li> <li><span class="s1">Strong analytical skills, with proficiency in market research, data analysis, and customer segmentation techniques.</span><span class="s4"> </span></li> <li><span class="s1">Familiarity with marketing automation platforms and CRM systems.</span><span class="s4"> </span></li> </ul> <p><strong><span data-contrast="none">Benefits:</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":0,"335559738":0,"335559739":0}"> </span></p> <ul> <li><span data-contrast="none">Flexible Paid Time Off </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> <li><span data-contrast="none">Paid Holidays and Floating Holidays </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> <li><span data-contrast="none">Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> <li><span data-contrast="none">401k with Employer Match </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> <li><span data-contrast="none">Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> <li><span data-contrast="none">Paid Parental Leave </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> <li><span data-contrast="none">Company-subsidized membership to Wellhub and Peloton</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> <li><span data-contrast="none">Fertility and family-building support through Carrot</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> </ul> <p><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"><span class="TextRun SCXW104338218 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW104338218 BCX0">The annual base salary range for this position is $130,000-$145,000 USD. The actual salary will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for an additional annual bonus compensation through one of Pacvue’s highly attractive incentive plans, full details will be provided during the recruitment process.</span></span></span></p> <p><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}">#LI-Remote</span></p><div class="content-conclusion"><p><em data-stringify-type="italic">Pacvue is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.</em></p></div>
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