PAID ACQUISITION MANAGER – GOOGLE & META ADS

PAID ACQUISITION MANAGER – GOOGLE & META ADS

About The Role

We are looking for an experienced Paid Acquisition Manager to lead customer acquisition through Google Ads, Facebook Ads, and Instagram Ads.

This role is focused on generating measurable growth through paid media. You will be responsible for developing acquisition strategies, managing advertising budgets, optimizing campaign performance, and scaling successful campaigns across different markets.

We are looking for a hands-on professional who understands both the strategic and technical sides of paid advertising.

Key Responsibilities

• Develop and execute paid acquisition strategies across Google Ads and Meta Ads.
• Plan, launch, manage, and optimize campaigns throughout the entire advertising lifecycle.
• Take ownership of campaign performance, advertising budgets, and acquisition targets.
• Identify profitable audiences, campaigns, creatives, and markets and develop strategies to scale them.
• Monitor campaign performance and make daily optimization decisions based on data.
• Optimize targeting, bidding, budgets, creatives, messaging, and campaign structures.
• Conduct structured A/B testing to improve campaign efficiency and conversion performance.
• Manage prospecting, retargeting, and remarketing campaigns.
• Analyze performance metrics including ROAS, CPA, CPC, CTR, conversion rate, and customer acquisition cost.
• Identify inefficient spending and reallocate budgets toward higher-performing campaigns.
• Work with creative and marketing teams to develop new advertising concepts based on performance insights.
• Research new audiences, markets, advertising opportunities, and acquisition strategies.
• Prepare clear performance reports and recommendations for continued growth.

Requirements

• Proven hands-on experience in paid acquisition, performance marketing, media buying, or a similar role.
• Strong practical experience with Google Ads and Meta Ads Manager.
• Experience independently managing advertising campaigns and budgets.
• Strong understanding of customer acquisition and conversion funnels.
• Ability to interpret campaign data and make commercially sound decisions.
• Experience with Google Analytics, Meta Pixel, conversion tracking, and other analytics tools.
• Understanding of remarketing, audience segmentation, attribution, and campaign measurement.
• Strong analytical and problem-solving abilities.
• Comfortable working independently and being accountable for measurable results.

Ideal Candidate

• Has managed real paid advertising campaigns and budgets.
• Can explain campaign performance using actual data.
• Understands the difference between traffic and profitable customer acquisition.
• Knows how to identify winning campaigns and scale them responsibly.
• Is comfortable testing new strategies rather than relying on one campaign structure.
• Focuses on measurable business outcomes rather than vanity metrics.

Preferred Experience

• Experience with e-commerce, retail, fashion, lifestyle, or consumer brands.
• Experience managing international or multi-country campaigns.
• Experience scaling advertising budgets while maintaining efficient acquisition costs.
• Experience with landing page optimization and conversion rate optimization.
• Experience working with fast-growing digital businesses.

What We Offer

• Opportunity to manage paid acquisition across international markets.
• Hands-on responsibility for meaningful advertising budgets.
• Performance-driven working environment.
• Competitive compensation based on experience and performance.
• Opportunity to grow into a senior paid acquisition or growth marketing role.

Application Requirements

Please provide information about your previous paid advertising experience:

• Google Ads and Meta Ads experience
• Approximate monthly advertising budget managed
• Countries or markets managed
• Campaign types and objectives
• Best campaign results
• ROAS, CPA, conversion, or revenue results achieved

Candidates should have practical experience managing paid advertising campaigns and be prepared to discuss specific campaigns and results during the interview.

Pay: ₹90,000.00 - ₹140,000.00 per month

Work Location: Remote

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