Category: Consulting
Location:
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Looking for a Marketing Manager to take ownership for creating marketing strategy and executing the same.
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You will plan and execute a campaigns online and offline marketing to build awareness of our business within our target B2B audience, help position us as a thought leader and further grow our sales pipeline.
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Strategy; turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.
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Budget; manage and report on the marketing budget.
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OEM Management
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Responsible for the output and performance of our content and digital marketing
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Stakeholder Management; work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns.
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Sales Support; support the sales team with collateral and content to help them convert more prospects.
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Demand Generation; utilise a variety of tools and tactics to generate leads and drive pipeline growth.
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Content Marketing; the execution of a variety of content marketing activities - thought leadership, blogs, ebooks, webinars and video - ensuring quality is high.
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Responsible for the website, ensuring content is optimised for SEO, and build our presence across our social channels - LinkedIn, Twitter and Facebook.
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Automate marketing tools, ensure marketing and sales activities are connected
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Assist in the analysis and mapping of client business requirements to application solutions;
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Develop and deliver progress reports, proposals, requirements documentation and presentations;
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Oversee design and solutions to meet the needs of business requirements.
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Present formal presentations and executive summaries to senior management to provide recommendations and status updates;
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Should be able to understand and map domain requirement with standard functionalities available in ERP;
Requirements
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Experience of 3-5 years in ERP / Digital Solution marketing activities
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Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and pipeline growth.
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Excellent written skills with the ability to present at board level and inspire a team.
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Broad experience across online and offline marketing channels.
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Excellent relationship building skills.
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Track record of managing external marketing agencies if necessary
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Experience in running campaigns, events, workshops
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Budget management experience.
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MBA is preferred but not mandatory;
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Hands on experience in using lead generation tools and CRM
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Applicants must be willing to travel overseas;
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Good communication skills and interpersonal skills at all levels;
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Able to work independently with minimum supervision & under pressure;
Details
Originally posted on Himalayas