E-Commerce Growth Specialist – Amazon & Shopify
Part-Time / Contract | Vancouver, BC (Hybrid)
Compensation: CAD $25–$40/hour, depending on experience Hours: 10–25 hours/week (flexible) Contract: 3–6 months, with potential for extension
About Pawomics
Pawomics is pioneering microbiome and genomics solutions to improve companion animal health. Rooted in North American science and expanding across Asia-Pacific, we are building a global lifestyle-science pet health brand with one mission:
“Keep Pets Healthy, Inside and Out.”
As we expand our direct-to-consumer (B2C) business, we are seeking a results-driven E-Commerce Growth Specialist with hands-on experience in Amazon Seller Central and Shopify to increase online sales, acquire new customers, improve conversion rates, and grow our market share in the pet health and wellness industry.
Role Overview
This is a hands-on, performance-focused position for someone who understands how to turn online traffic into sales.
You will work closely with our marketing and creative teams to manage and optimize our Amazon and Shopify sales channels, execute digital marketing campaigns, and identify opportunities for sustainable revenue growth.
We are looking for someone who combines strong e-commerce execution, analytical thinking, AI-powered tools, and a commercial mindset—not simply someone who manages product listings or creates content.
Key Responsibilities
1. Amazon Marketplace Growth
- Manage and optimize Amazon Seller Central operations, primarily for Amazon.
- Improve product listings, titles, keywords, images, A+ Content, and Amazon Storefront.
- Plan, execute, and optimize Amazon Sponsored Products, Sponsored Brands, and other PPC campaigns.
- Monitor keyword rankings, organic visibility, conversion rates, advertising costs, and sales performance.
- Manage promotions, coupons, pricing strategies, and product launches.
- Monitor inventory, FBA performance, account health, and listing issues.
- Identify competitor strategies and opportunities to increase category market share.
2. Shopify Store Growth & Conversion Optimization
- Manage and improve the Pawomics Shopify store to increase traffic, conversion rates, and average order value.
- Optimize product pages, landing pages, collections, and mobile shopping experiences.
- Support SEO, email marketing, abandoned-cart recovery, product bundles, and customer retention campaigns.
- Implement and evaluate upselling, cross-selling, and subscription opportunities.
- Coordinate website updates, promotions, and new product launches.
- Analyze customer behaviour and improve the overall shopping experience.
3. Digital Advertising & Customer Acquisition
- Support and optimize Google Ads, Meta Ads, and other performance marketing campaigns.
- Develop strategies to drive qualified traffic to Amazon and Shopify.
- Work with the creative team to test advertising visuals, copy, video, and promotional offers.
- Monitor customer acquisition cost (CAC), return on ad spend (ROAS), and campaign profitability.
- Identify new B2C growth opportunities through influencers, affiliates, and social commerce.
4. E-Commerce Analytics & Growth Strategy
- Track weekly sales, traffic, conversion rates, advertising performance, and profitability.
- Conduct competitor research, keyword analysis, and market trend assessments.
- Recommend pricing, promotion, and merchandising improvements based on data.
- Develop and execute growth experiments to improve sales performance.
- Prepare concise performance reports highlighting results, challenges, and next actions.
- Help establish scalable processes for Canadian and future international e-commerce expansion.
5. AI & Marketing Automation
- Use AI-powered tools to improve product content, market research, campaign optimization, and workflow efficiency.
- Identify opportunities to automate reporting, customer engagement, and routine e-commerce operations.
- Combine AI efficiency with independent commercial judgment and creative problem-solving.
Qualifications
Required
- 3–5+ years of hands-on experience in e-commerce, marketplace management, or performance marketing.
- Demonstrated experience with Amazon Seller Central and/or Shopify, ideally both.
- Practical knowledge of Amazon SEO, PPC advertising, product listing optimization, and conversion improvement.
- Familiarity with Google Analytics (GA4), Google Ads, Meta Ads Manager, or similar platforms.
- Strong analytical skills and understanding of e-commerce performance metrics.
- Ability to work independently, identify problems, and implement solutions.
- Results-oriented approach with a strong focus on revenue growth and profitability.
Preferred
- Experience growing consumer brands on Amazon or Shopify, particularly in pet products, health, wellness, or supplements.
- Familiarity with Amazon Brand Registry, A+ Content, FBA, and Seller Central analytics.
- Experience with Shopify email marketing tools such as Klaviyo.
- Experience with Amazon advertising and keyword research tools such as Helium 10 or Jungle Scout.
- Familiarity with influencer marketing, affiliate programs, and social commerce.
- Experience using AI tools to improve marketing productivity.
- Understanding of Canadian and US e-commerce markets.
What Success Looks Like
We value measurable business results, not just activity.
Success in this role will be evaluated through:
- Sales Growth: Increase Amazon and Shopify revenue.
- Market Share: Improve product visibility, organic rankings, and category competitiveness.
- Conversion: Turn more qualified visitors into paying customers.
- Advertising Efficiency: Improve ROAS and control advertising costs.
- Customer Growth: Acquire new B2C customers and increase repeat purchases.
- Execution: Consistently implement improvements and demonstrate measurable progress.
Specific performance targets will be established based on current sales, advertising budgets, and business priorities.
What We Offer
- Opportunity to play a direct role in growing an emerging international pet health brand.
- Hands-on ownership of Amazon and Shopify growth initiatives.
- Flexible part-time or contract work arrangement.
- Close collaboration with our marketing, creative, and product development teams.
- Opportunity to expand responsibilities as the business grows.
- A science-driven business combining pet wellness, biotechnology, and consumer products.
How to Apply
Please submit your resume and a brief introduction highlighting your relevant Amazon and Shopify experience.
We especially welcome candidates who can share specific examples of e-commerce growth they have achieved, including sales increases, conversion improvements, advertising performance, or successful product launches.
We are looking for someone who can demonstrate results—not just manage platforms.
Job Types: Part-time, Fixed term contract, Casual, Freelance, Internship / Co-op
Pay: From $25.00 per hour
Ability to commute/relocate:
- Richmond, BC V7B 1C3: reliably commute or plan to relocate before starting work (preferred)
Application question(s):
- Do you have a pet?
Education:
- DCS / DEC (preferred)
Experience:
- Adobe Creative Suite: 1 year (preferred)
- Marketing: 2 years (preferred)
- Graphic design: 3 years (required)
Work Location: In person
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