Associate Manager - Net Revenue Management
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Overview:
RGM strategy Playbook \- Associate plays a pivotal role in our organization, with a primary focus on brand ladder and price pack architecture analysis, Mix Management and Promo Strategy. This role encompasses a range of responsibilities related to optimizing our product and pricing strategies to maximize brand equity, profitability, and consumer engagement.
Key responsibilities of the Brand Ladder / Price Pack Architecture (PPA) Playbook \- Associate include:
* Conducting in\-depth market research and data analysis to identify and evaluate brand positioning / price pack architecture opportunities * Analyzing consumer behavior and preferences to gain insights into how our brand ladder / pricing strategies impact purchasing decisions * Developing and refining brand ladder and PPA models and methodologies to streamline decision\-making / enhance operational efficiency * Collaborating with cross\-functional teams to ensure that our brand and pricing strategies align with overarching business objectives and regulatory requirements * Utilizing data\-driven insights to enhance the overall consumer experience and perception of our brands and pricing structures * Contributing to the long\-term brand and pricing strategy of the organization, actively participating in the creation of innovative approaches to optimize brand equity and profitability
The Brand Ladder / Price Pack Architecture (PPA) Playbook \- Associate leverages advanced analytical skills and tools to shape our brand and pricing strategies, ensuring they are aligned with our strategic goals, compliance standards, and customer satisfaction objectives
Responsibilities:
Functional Responsibilities
* Perform advanced analytics using Tableau/Power BI and develop predictive models, regression modeling, price elasticity analysis, and promotion optimization to extract actionable insights from data * Collaborate on sector RGM strategic projects, such as promotions optimization, terms priorities, competitor benchmarking, and Price Pack Architecture (PPA) initiatives, to drive revenue realization * Conduct statistical and trend analysis to identify market opportunities, highlight sector strengths, and provide recommended corrective actions to enhance performance * Monitor existing KPI metrics, develop new relevant metrics, and identify correlations and root causes to support data\-driven decision\-making * Design and build visualization dashboards to accelerate information\-to\-action at scale, enabling easy access to critical insights for various stakeholders * Develop programs, methodologies, and reports for analyzing and presenting data, making data\-driven insights accessible and actionable * Ensure the timely and accurate submission of reports and data to the Revenue Management teams in line with agreed Service Level Agreements (SLA) * Improve the utility of operational and performance data within various teams, supporting Business Intelligence (BI), reporting, analysis, and insights efforts * Assist the GBS Commercial lead in developing an ongoing training and capability plan for COE associates, ensuring continuous growth and expertise development within the team
Qualifications: * Broader data analysis capabilities. Previous experience in Consumer Insights, Key account Management, Trade Marketing or CPG consulting * Experience in pricing and promotions management, demonstrating a deep understanding of pricing strategies, market dynamics, and consumer behavior * Proven experience working in the Fast\-Moving Consumer Goods (FMCG) sector with a strong understanding of business processes related to Revenue Management, including promotions, pricing, and sales * Excellent visualisation skills with the ability to translate complex data into actionable solutions and processes, enabling data\-driven decision\-making * Advanced proficiency in Microsoft Excel and a strong command of PowerPoint, with the ability to quickly learn various in\-house software applications for data analysis and reporting * Working knowledge of Power BI software is added advantage * Ability to function effectively in a team environment and collaborate with individuals across the organization, as pricing and promotions strategies often require cross\-functional teamwork * Good verbal and written communication skills to effectively interact with stakeholders and present findings and recommendations in a clear and compelling manner
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