Overview:
Support the GTM Lead in translating company strategy and AOP priorities into actionable, measurable, and sustainable AS&D execution.
The role will provide dedicated ownership for strategic initiatives including: SOG Priorities, Strategic Projects
Responsibilities:
1. GTM Strategy Deployment
- Support GTM Lead in translating company direction and AOP priorities into execution roadmaps.
- Convert strategies into clear workstreams, milestones, KPIs, owners, and execution requirements.
- Identify business opportunities, execution gaps, and key risks.
- Prepare business (GTM Monthly) reviews and recommendations for management decision-making.
2. Drive AS&D Strategic Priorities
Lead deployment, tracking, and continuous improvement of the SOG priorities:
Key Accountability
- Drive target deployment, coverage and outlet productivity
- Drive acquisition, activation, retention and productivity
- Drive distribution and execution compliance
- Drive placement, compliance and execution quality
3. Strategic Project Management
Own end-to-end management of key projects including: Distribution, Visibility, Core KPI
Responsible from project design pilot implementation performance tracking sustainment.
4. Role as GTM Project Integrator
Act as the central coordination point connecting strategy with execution across:
GTM TMK Sales Control / Finance IT Supply Chain Sales Capability
- Align objectives, ownership, milestones and deliverables across functions.
- Establish project governance and working routines.
- Facilitate cross-functional project meetings.
- Track actions, issues, risks and decisions.
- Coordinate resolution of execution barriers.
- Ensure supporting data, systems, processes and resources are ready for implementation.
- Escalate major risks and decisions to GTM Lead.
- Conduct market visits to validate execution and collect field feedback.
Qualifications:
- Bachelor’s degree in Business Administration, Marketing, Economics, Finance, Engineering or related field; MBA is an advantage.
- Minimum 5 years of experience in GTM, AS&D, Sales, Commercial Strategy, Trade Marketing, Sales Operations or Project Management.
- FMCG experience preferred.
- Strong understanding of sales execution, distribution, outlet development and Perfect Store.
- Proven cross-functional project management experience.
- Strong analytical and problem-solving capability.
- Strong stakeholder influencing and communication skills.
- Good Thai and English communication and presentation skills.
- Strong Excel and PowerPoint capabilities; Power BI is preferred.
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