Performance Marketer
Company: EXR Games Academy Pvt. Ltd. Location: Calicut, Kerala Job Type: Full-time Work Mode: On-site Industry: Gaming | AVGC | Game Development | EdTech
About EXR Games
EXR Games Academy is South India's dedicated gaming academy, focused on building the next generation of professionals in Game Development, Animation, VFX, and Extended Reality (AR/VR).
We are looking for a data-driven, growth-oriented Performance Marketer who can take ownership of our digital acquisition strategy, execute high-performing campaigns, and build scalable marketing systems that drive quality student admissions.
This role goes beyond running advertisements. You will work closely with the leadership team and gain exposure to the Founder's Office, business strategy, customer acquisition, growth experiments, and revenue-focused marketing.
Key Responsibilities1. Performance Marketing & Paid Advertising
- Plan, execute, and optimize paid advertising campaigns across Meta Ads and Google Ads.
- Manage lead generation campaigns for Unity Game Development, Unreal Engine, Animation, and VFX programs.
- Develop audience targeting strategies based on demographics, interests, intent, and customer behaviour.
- Optimize campaigns to improve lead quality, reduce CPL, and lower Customer Acquisition Cost (CAC).
- Conduct A/B testing on creatives, ad copies, landing pages, and audience segments.
- Monitor advertising budgets and ensure efficient utilization of marketing spend.
- Scale successful campaigns while maintaining acquisition efficiency.
2. Growth Marketing & Funnel Optimization
- Build and optimize the complete marketing funnel, from awareness and lead generation to admission conversion.
- Identify customer acquisition opportunities and new growth channels.
- Analyze lead behaviour, conversion rates, and drop-off points across the funnel.
- Work with the sales and admission counselling teams to improve lead-to-admission conversion.
- Develop retargeting and remarketing strategies to re-engage potential students.
- Experiment with new marketing channels, campaign formats, and acquisition strategies.
- Develop strategies to improve marketing ROI and overall revenue contribution.
3. Data Analytics & Performance Reporting
- Track and analyze key performance indicators, including:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CAC)
- Lead-to-Admission Conversion Rate
- Return on Ad Spend (ROAS)
- Marketing ROI
- Campaign-wise Revenue Contribution
- Prepare weekly and monthly campaign performance reports.
- Use Meta Ads Manager, Google Analytics 4, Google Tag Manager, and CRM dashboards.
- Translate marketing data into actionable growth strategies.
- Identify underperforming campaigns and implement corrective actions.
4. Marketing Technology & Automation
- Work with CRM platforms and marketing automation tools.
- Develop lead nurturing and follow-up automation workflows.
- Implement tracking systems to measure campaign performance and attribution.
- Explore AI-powered marketing tools for campaign research, creative testing, and optimization.
- Collaborate with content creators and designers to develop high-converting advertising creatives.
5. Founder's Office & Strategic Exposure
- Work closely with the Founder's Office on growth initiatives and business expansion projects.
- Participate in strategic marketing discussions and growth planning.
- Understand business economics, customer acquisition models, and revenue operations.
- Take ownership of marketing experiments and drive them from strategy to execution.
- Contribute to building a scalable and sustainable growth engine for EXR Games.
Who We Are Looking For
- Strong understanding of performance marketing and paid advertising.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Analytical mindset with the ability to make data-driven decisions.
- Understanding of lead generation and customer acquisition funnels.
- Ability to understand customer psychology and buying behaviour.
- Strong problem-solving and execution skills.
- Growth-oriented mindset with a focus on measurable business outcomes.
- Ability to work independently and take ownership of marketing performance.
- Genuine interest in the Gaming, Animation, VFX, and AVGC industry.
Preferred Qualifications & Skills
- Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
- 1–3 years of experience in performance marketing or digital advertising is preferred.
- Experience in EdTech, educational institutions, or lead-generation businesses will be an advantage.
- Knowledge of Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Familiarity with CRM systems and marketing automation.
- Basic understanding of landing page optimization and CRO.
- Experience managing paid advertising budgets and generating measurable results.
What You Will Gain
- Direct exposure to the Founder's Office and business growth strategies.
- Opportunity to build and manage the performance marketing ecosystem of a growing AVGC brand.
- Ownership of real marketing budgets and acquisition targets.
- Hands-on experience in scaling customer acquisition and revenue.
- Opportunity to experiment with AI-powered marketing strategies.
- Work closely with the leadership, sales, and creative teams.
- Career growth opportunities into Growth Marketing Manager or Head of Growth based on performance.
Our Expectations
We are not looking for someone who simply knows how to boost posts or run advertisements.
We are looking for a performance-driven individual who understands that marketing is not just about generating leads; it is about generating the right leads, acquiring customers efficiently, and contributing directly to business revenue.
Think strategically. Execute aggressively. Measure everything.
If you are passionate about performance marketing, experimentation, and building scalable growth systems, we want to hear from you.
Join EXR Games and help us build the future of the AVGC industry!
Pay: ₹13,000.00 - ₹35,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
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