We are looking for a highly experienced, data-driven and results-oriented Performance Marketing Manager with 5+ years of experience in planning, executing, optimizing and scaling high-performance digital marketing campaigns.
The ideal candidate will have proven expertise in managing large advertising budgets, driving customer acquisition, scaling mobile applications, improving conversion rates and maximizing Return on Advertising Spend (ROAS).
The candidate will lead performance marketing strategies across multiple digital platforms, manage campaign execution, identify growth opportunities and deliver measurable business outcomes.
Key Responsibilities1. Performance Marketing & Strategy
- Develop and execute comprehensive performance marketing strategies aligned with business objectives.
- Plan, launch and scale campaigns across Google Ads, Meta Ads, YouTube, Instagram and other digital advertising platforms.
- Drive user acquisition, app installs, registrations, subscriptions, purchases and customer retention.
- Build scalable growth strategies to achieve aggressive user acquisition targets.
- Manage multiple campaigns, products and marketing budgets simultaneously.
2. Google Ads & Paid Media
- Manage Google Ads campaigns, including Search, Display, Performance Max, YouTube and App Campaigns.
- Develop advanced audience targeting, keyword strategies, remarketing and retargeting campaigns.
- Optimize CPI, CPA, CAC, CPM, CPC, CTR and conversion rates.
- Execute large-scale mobile app install and user acquisition campaigns.
- Conduct continuous A/B testing of creatives, landing pages, audiences and bidding strategies.
3. Meta & Social Media Advertising
- Lead advertising campaigns across Facebook and Instagram.
- Develop advanced audience segmentation, lookalike audiences and retargeting strategies.
- Optimize campaigns for app installs, registrations, engagement and conversions.
- Collaborate with creative teams to develop high-converting ad creatives, videos and promotional campaigns.
- Identify new audience segments and scale winning campaigns.
4. Mobile App Growth & User Acquisition
- Develop and execute mobile app growth strategies for Android and iOS.
- Drive high-volume app installs while maintaining efficient acquisition costs.
- Improve organic and paid user acquisition performance.
- Work with MMP platforms such as AppsFlyer, Adjust or Branch.
- Optimize app onboarding, activation, retention and conversion funnels.
- Analyze user behavior and campaign attribution to improve growth performance.
5. Analytics, Tracking & Optimization
- Implement and monitor conversion tracking, pixels, SDKs and attribution systems.
- Work with Google Analytics 4, Firebase, Google Tag Manager and Looker Studio.
- Build performance dashboards and monitor campaign KPIs.
- Analyze campaign performance and identify opportunities to improve profitability.
- Prepare weekly, monthly and quarterly performance reports.
- Make data-driven decisions to improve campaign efficiency and ROI.
6. Budget & Team Management
- Manage and optimize substantial monthly advertising budgets.
- Allocate budgets across channels based on performance and business priorities.
- Lead and mentor performance marketing executives and specialists.
- Coordinate with product, design, content, development and business teams.
- Manage agency relationships, advertising partners and external vendors.
- Establish campaign KPIs, reporting standards and execution processes.
7. Growth Marketing & Experimentation
- Develop full-funnel acquisition and retention strategies.
- Execute growth experiments and conversion rate optimization initiatives.
- Identify emerging advertising platforms, trends and growth opportunities.
- Develop referral, remarketing and re-engagement campaigns.
- Continuously improve customer lifetime value (LTV) and reduce acquisition costs.
Required Skills & Qualifications
- Minimum 5+ years of hands-on experience in performance marketing and paid media.
- Strong expertise in Google Ads and Meta Ads.
- Proven experience in mobile app marketing and large-scale user acquisition.
- Excellent knowledge of CPI, CPA, CAC, ROAS, ROI, LTV, CPM, CPC and CTR.
- Experience managing high-value advertising budgets.
- Strong analytical, reporting and optimization capabilities.
- Hands-on experience with GA4, Firebase, AppsFlyer, Adjust and Google Tag Manager.
- Excellent understanding of attribution, conversion tracking and marketing analytics.
- Experience in scaling digital products, mobile applications or consumer-facing platforms.
- Strong leadership, communication and strategic planning skills.
Preferred Qualifications
- Experience working with technology companies, MNCs, SaaS businesses or consumer applications.
- Experience scaling social media, messaging, entertainment or e-commerce applications.
- Knowledge of ASO (App Store Optimization) and SEO.
- Experience with programmatic advertising and influencer performance campaigns.
- Familiarity with AI-powered advertising optimization and automation tools.
- Experience managing multi-country and international marketing campaigns.
Key Performance Indicators (KPIs)
The candidate will be evaluated on:
- Cost Per Install (CPI).
- Cost Per Acquisition (CPA).
- Customer Acquisition Cost (CAC).
- Return on Ad Spend (ROAS).
- Return on Investment (ROI).
- App Install-to-Registration Conversion Rate.
- Registration-to-Active User Conversion Rate.
- Monthly Active Users (MAU) and Daily Active Users (DAU).
- User Retention and Engagement.
- Organic vs. Paid User Acquisition Ratio.
- Campaign Scalability and Budget Efficiency.
- Revenue Growth and Customer Lifetime Value (LTV).
What We Expect
- A strategic thinker with strong execution capabilities.
- Someone who understands performance marketing beyond simply running advertisements.
- Ability to independently manage, optimize and scale multi-million-rupee advertising budgets.
- A growth-focused professional who can take ownership of acquisition targets.
- Strong decision-making skills backed by data and measurable results.
- Ability to build and lead a high-performing performance marketing team.
Our Ideal Candidate: A growth-oriented marketing professional who can transform advertising investments into measurable business growth, drive millions of quality users and build scalable acquisition strategies.
Apply Now: Share your updated resume along with your portfolio, campaign case studies and measurable performance marketing achievements.
Pay: ₹50,000.00 - ₹90,000.00 per month
Benefits:
- Flexible schedule
Work Location: In person
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