Performance Marketing Manager
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Performance Marketing Manager
**Company:** Cntrl M **Location:** Kochi, Kerala (On\-site) **Job Type:** Full\-time
About the Role
Cntrl M is looking for a results\-driven **Performance Marketing Manager** to plan, execute, and optimise digital advertising campaigns across Meta and Google platforms. The ideal candidate should have strong analytical skills, experience managing multiple client accounts, and a passion for driving measurable business growth.
Key Responsibilities
* Plan, execute, and optimise Meta (Facebook \& Instagram) advertising campaigns. * Manage Google Ads campaigns including Search, Display, YouTube, and Performance Max. * Develop lead generation, website conversion, and remarketing campaigns. * Monitor campaign performance and optimise for CPL, CPA, ROAS, CTR, and conversions. * Conduct audience research, A/B testing, and campaign optimisation. * Set up and manage Meta Pixel, Conversion API, Google Analytics (GA4\), and Google Tag Manager. * Prepare weekly and monthly performance reports with actionable insights. * Collaborate with the creative and content teams to improve campaign performance. * Stay updated with the latest trends and platform updates in digital advertising.
Requirements
* 2–5 years of experience in Performance Marketing. * Hands\-on experience with Meta Ads Manager and Google Ads. * Strong understanding of campaign optimisation, audience targeting, and conversion tracking. * Experience with GA4, Google Tag Manager, and Meta Pixel. * Excellent analytical and problem\-solving skills. * Ability to manage multiple client accounts in a fast\-paced agency environment. * Digital marketing certifications (Google/Meta) are a plus.
Skills
* Meta Ads * Google Ads * Google Analytics (GA4\) * Google Tag Manager * Meta Pixel \& Conversion API * Performance Reporting * Lead Generation * A/B Testing * Excel / Google Sheets
Why Join Cntrl M?
* Work with exciting brands across multiple industries. * Opportunity to manage high\-impact marketing campaigns. * Collaborative and creative work environment. * Career growth and learning opportunities. * Exposure to the latest AI\-powered marketing tools and strategies.
Salary
**₹30,000 – ₹40,000 per month** (Based on experience)
Schedule
* Monday to Saturday
Pay: ₹35,000\.00 \- ₹40,000\.00 per month
Work Location: In person
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