Social Channels Manager

Job Title: ASST. MANAGER, PH BRAND (CHANNELS)

Department: PH Marketing Location: Manila, Philippines Reports to: Sr. Manager/Manager – PH Brand & IMC

Role Overview

The ASST. MANAGER, PH BRAND (CHANNELS) is responsible for translating approved brand strategies, campaigns, and business priorities into clear, engaging, and well-orchestrated content and communication plans across the brand’s owned consumer channels.

Working closely with the Sr. Manager/Manager – PH Brand & IMC, the ASST. MANAGER, PH BRAND (CHANNELS) determines what consumers should see, what the brand should say, where the message should appear, when it should be released, and how communications should unfold across channels over time.

The role owns the planning and orchestration of content across the brand’s owned consumer communication channels, including social media, email/CRM, website, app communications, push notifications, and other relevant digital touchpoints.

The ASST. MANAGER, PH BRAND (CHANNELS) also brings the brand voice to life through copywriting, moment marketing, always-on content, and consumer engagement, ensuring communications are timely, channel-appropriate, culturally relevant, and consistent with the overall brand strategy.

Key Responsibilities

Responsibilities include, but is not limited to:

CAMPAIGN CONTENT & CHANNEL PLANNING

• Work closely with the Sr. Manager/Manager – PH Brand & IMC to translate approved campaign strategies and 360° campaign plans into detailed owned-channel content and communication plans.
• Determine what content should be released, through which channel, when, and in what format, building a cohesive consumer journey across tease, launch, sustain, engagement, amplification, and other relevant campaign moments.
• Define the role of each owned channel and ensure communications are appropriately sequenced across social media, email/CRM, website, app, push notifications, and other relevant digital touchpoints.
• Ensure owned-channel plans align with and amplify key moments within the broader 360° campaign, including activations, PR, partnerships, OOH, in-store initiatives, and other executions led by the PH Brand & IMC team.

OWNED CHANNELS & CONTENT CALENDAR

• Own and maintain the integrated Owned Channels Content Calendar, providing clear visibility of all planned consumer-facing communications.
• Plan and orchestrate content across social media, email/CRM, website, app communications, push notifications, and other relevant owned digital touchpoints.
• Determine the timing, sequencing, platform, format, messaging, and content requirements for each communication.
• Integrate campaign content, always-on communications, moment marketing, CRM/email communications, website updates, community engagement, and other planned consumer messaging into one cohesive calendar.
• Manage the pacing of communications across simultaneous campaigns and business priorities to ensure consumers are not receiving repetitive, conflicting, or excessive messaging.
• Ensure relevant owned channels are updated in time for product launches, promotions, campaigns, and other key brand moments.
• Proactively identify content gaps, timing conflicts, channel opportunities, and dependencies that may affect the rollout.

MOMENT MARKETING, ALWAYS-ON CONTENT & COMMUNITY ENGAGEMENT

• Own the brand’s moment marketing calendar, proactively identifying relevant cultural, seasonal, entertainment, sports, social, and internet moments where the brand can meaningfully participate.
• Develop the content angle, messaging, copy, channel approach, and timing for planned and real-time moment marketing opportunities.
• Monitor culture, social conversations, platform trends, consumer behavior, and emerging topics to identify relevant opportunities for the brand.
• Maintain an active and engaging always-on presence, developing recurring content formats, platform-native ideas, and opportunities beyond major campaign periods.
• Shape how the brand speaks and interacts with consumers across social platforms, including responses, replies, conversation starters, reactive posts, and community engagement, particularly across conversational platforms such as X.
• Escalate sensitive consumer conversations, complaints, or potential reputational concerns to the appropriate stakeholders.

CONTENT ARCHITECTURE, COPYWRITING & CREATIVE BRIEFING

• Draft consumer-facing copy across owned channels, including social media posts, Stories, email/CRM communications, website content, push notifications, campaign and product communications, and other digital executions.
• Adapt messaging and tone to the behavior and purpose of each channel while maintaining a recognizable and consistent brand voice.
• Translate approved campaign and channel plans into clear content requirements and creative brief s; Define the purpose, format, messaging hierarchy, copy requirements, channel, and timing of each required content execution.
• Review developed materials against the approved brief and channel plan, providing feedback from a content, messaging, channel, and consumer-engagement perspective.
• Ensure all executions remain aligned with the approved master campaign creative brief, One Key Message, campaign strategy, and creative direction.
• Ensure content feels channel-native, rather than simply resizing or reproducing the same creative execution across platforms.
• Identify opportunities to maximize existing campaign assets through thoughtful adaptation, sequencing, and repurposing across owned channels.
• Maintain visibility of upcoming asset requirements and provide Creative teams with sufficient lead time wherever possible; Ensure all required materials are briefed to the Creative team with sufficient lead time based on the approved content calendar and planned release dates.

CROSS-FUNCTIONAL COORDINATION & EXECUTION

• Partner closely with the Sr. Manager/Manager – PH Brand & IMC and Creative teams to ensure channel plans, content requirements, and executions remain aligned with campaign and business priorities.
• Coordinate with CRM, Technology, Operations, Customer Experience, and other relevant teams for information, technical deployment, and consumer communications as needed.
• Maintain visibility across content requirements, deadlines, approvals, and dependencies, proactively flagging risks or delays.
• Ensure approved communications are released according to the agreed content and channel plan.

CHANNEL PERFORMANCE, STRATEGY & DEVELOPMENT

• Continuously strengthen the strategy and role of each owned consumer channe l, staying current on platform behavior, formats, algorithms, consumer habits, content trends, and emerging channels.
• Review content and channel performance, consumer response, and community feedback to identify opportunities for optimization.
• Identify opportunities to experiment with new platforms, formats, and approaches that can improve consumer reach, engagement, and experience.

KEY WORKING RELATIONSHIPSSr. Manager/Manager – PH Brand & IMC

Works closely with the PH Brand & IMC Lead to translate approved brand strategies and 360° campaigns into owned-channel content and communication plans. The PH Brand & IMC Lead retains ownership of the overall campaign strategy and broader 360° execution, including areas such as activations, OOH, PR, partnerships, and other campaign touchpoints.

Creative Team

Briefs and partners closely with Creative to develop the assets required to execute approved content and channel plans, ensuring creative work is appropriate for the intended platform, format, message, and consumer behavior.

CRM & Technology Teams

Coordinates with relevant teams responsible for the technical implementation, publishing, or deployment of email, CRM, website, app, push notification, and other digital communications that may apply.

Other Brand, Marketing & Cross-Functional Teams

Coordinates with PR, Partnerships, Commercial, Operations, Customer Experience, and other relevant functions to ensure owned-channel communications are aligned with broader business and campaign activity.

ROLE QUALIFICATIONS

• 3+ years of experience in content strategy, social media, digital marketing, CRM, channel management, or integrated marketing, preferably within a consumer-facing brand.
• Strong copywriting and communication skills, with the ability to translate brand and campaign strategies into engaging consumer-facing content.
• Strong understanding of social media, digital platforms, email/CRM, websites, and other owned consumer channels, including how each plays a different role in the consumer journey.
• Strong instinct for culture, trends, moment marketing, and community engagement, with the ability to identify relevant opportunities for the brand to participate.
• Strong content planning and organizational skills, with experience managing content calendars, multiple campaigns, and competing priorities.
• Collaborative and proactive, with the ability to work effectively across Brand, Creative, CRM, and other cross-functional teams.
• Highly organized, detail-oriented, digitally curious, and able to work effectively in a fast-paced environment.
• Team player. Collaborative, proactive, digitally curious, culturally aware, and constantly looking for ways to make the brand’s channels more relevant, engaging, and effective.

Benefits:

• Promotion to permanent employee

Work Location: In person

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