Digital Marketing Manager
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Reach the decision-maker — $5About the role
Strategy \& Campaign Management
* Develop and implement comprehensive digital marketing strategies aligned with client and company goals. * Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other digital platforms. * Create integrated marketing plans that include SEO, SEM, social media, email marketing, and content marketing.
Performance Marketing
* Manage paid advertising budgets and optimize campaigns to maximize ROI. * Monitor campaign performance using analytics tools and make data\-driven decisions. * Conduct A/B testing to improve campaign effectiveness and conversion rates.
SEO \& Content Marketing
* Lead SEO initiatives, including keyword research, on\-page optimization, and technical SEO. * Collaborate with content creators and designers to produce engaging, high\-performing content. * Develop content calendars aligned with marketing objectives.
Social Media Management
* Oversee social media strategies across multiple platforms. * Track engagement, audience growth, and campaign performance. * Identify emerging trends and implement innovative social media initiatives.
Analytics \& Reporting
* Track KPIs including website traffic, lead generation, conversion rates, and customer acquisition costs. * Prepare monthly performance reports with actionable insights and recommendations. * Utilize tools such as Google Analytics 4, Google Tag Manager, Search Console, and marketing dashboards.
Team \& Client Management
* Coordinate with designers, content writers, developers, and marketing executives. * Present campaign strategies and performance reports to clients. * Ensure timely delivery of marketing projects while maintaining quality standards.
Marketing Automation
* Implement email marketing campaigns and lead nurturing workflows. * Manage CRM integrations and marketing automation platforms. * Optimize customer journeys to improve engagement and retention.
Required Qualifications
* Bachelor's degree in Marketing, Business, Communications, or a related field. * 1\-2 years of experience in digital marketing, preferably in an agency environment. * Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, and content strategy. * Hands\-on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Analytics 4\. * Knowledge of marketing automation and CRM platforms. * Excellent analytical, communication, and presentation skills. * Experience managing multiple projects and client accounts simultaneously.
Preferred Skills
* Google Ads and Google Analytics certifications. * Experience with WordPress and CMS platforms. * Familiarity with Canva, Adobe Creative Suite, or Figma. * Basic understanding of HTML/CSS and landing page optimization. * Experience with AI\-powered marketing tools and automation platforms.
Key Competencies
* Strategic thinking * Leadership and team management * Client relationship management * Data analysis and reporting * Problem\-solving * Creativity and innovation * Time and project management * Strong communication and presentation skills
Key Performance Indicators (KPIs)
* Growth in qualified leads * Campaign ROI and ROAS * Website traffic and organic rankings * Conversion rate improvements * Client satisfaction and retention * Social media engagement and growth * Timely delivery of campaigns * Achievement of revenue targets
Pay: ₹15,000\.00 \- ₹20,000\.00 per month
Work Location: In person
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