Digital Marketing Consultant – Part-Time Contractor

Pop Step is a growing Pennsylvania-based RV accessories company seeking an experienced, hands-on digital marketing professional to help increase awareness, online sales, and grow our brand.

We're looking for someone who can take ownership of our marketing, identify opportunities, and personally execute the work—not just provide recommendations.

Responsibilities

• Manage Meta and Google advertising campaigns.
• Improve WordPress/WooCommerce performance, SEO, and conversions.
• Manage social media and Mailchimp email marketing.
• Develop promotions, product launches, and advertising content.
• Track sales, advertising performance, and return on investment.

Requirements

• Proven experience marketing physical consumer products online.
• Hands-on experience with Meta Ads, Google Ads, WordPress, WooCommerce, and analytics.
• Ability to work independently with minimal supervision.
• Clear, concise communication and strong follow-through.
• Experience with U.S. e-commerce businesses preferred.

Schedule & Compensation

$20–$35/hour, depending on experience.

Approximately 15 hours per week initially, with potential to increase based on results.

Remote independent contractor position with an initial 30-day paid engagement.

Must be actively available and working during U.S. Eastern Time business hours. This is essential. We need real-time collaboration, not overnight or next-day communication.

To Apply

Please provide a brief summary of your relevant experience, examples of measurable marketing results, your hourly rate, and confirmation that you can work during Eastern Time business hours.

We're looking for someone who gets things done and makes a measurable difference.

• Implement conversion optimization strategies by analyzing user behavior, A/B testing landing pages, and refining calls-to-action to boost engagement and lead generation.
• Oversee website management using content management systems like WordPress, ensuring content is current, relevant, and optimized for SEO.
• Utilize web analytics reporting tools such as Google Analytics and Google Tag Manager to monitor campaign performance, generate insights, and inform future strategies.
• Collaborate with design teams to create compelling graphics using Adobe Photoshop and Adobe Creative Suite for digital ads, social media content, and email campaigns.
• Set up and manage digital campaign tracking through marketing automation tools and ensure accurate web analytics reporting for ongoing performance analysis.
• Maintain knowledge of the latest trends in digital marketing, SEM (Search Engine Marketing), paid search marketing, social media advertising campaigns, and e-commerce best practices.

Skills

• Proficiency with SEO tools, Google Analytics, Google Tag Manager, and web analytics reporting techniques.
• Strong knowledge of paid advertising campaign management on platforms like Google Ads (Google AdWords), Facebook Advertising, and other social media channels.
• Experience with website management systems such as WordPress and content management systems (CMS).
• Technical skills including HTML, CSS, JavaScript, SQL for website customization and data analysis purposes.
• Creative abilities in graphic design using Adobe Photoshop and Adobe Creative Suite to produce engaging visual content.
• Expertise in content creation—including copywriting—and managing social media marketing strategies across multiple platforms.
• Familiarity with marketing automation tools to streamline campaigns and nurture leads effectively.
• Ability to analyze data from various sources to optimize campaigns through conversion rate improvements and performance marketing techniques.
• Knowledge of e-commerce platforms and strategies for enhancing online sales through targeted digital advertising efforts.
• Strong understanding of B2B (business-to-business) marketing principles combined with excellent communication skills for effective client engagement.

Join us as a Digital Marketing Consultant – Part-Time Contractor if you’re ready to bring your expertise into an energetic environment that values innovation, creativity, and measurable results!

Pay: $20.00 - $30.00 per hour

Expected hours: 15.0 per week

Benefits:

• Flexible schedule

Work Location: Remote

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