Overview
The Marketing and Communications Lead is a strategic position responsible for shaping and driving the public narrative, brand consistency, and digital footprint of the Port of Sydney. Combining creative storytelling, media relations, and digital marketing, you will own the end-to-end execution of our communications strategy. From managing our social media channels and website content to cultivating key media relationships and tracking campaign KPIs, you will serve as a key brand advocate. Working closely with the management team, you will elevate our presence, attract new opportunities, and strengthen our positive relationship with the community and regional partners.
Responsibilities
- Lead and manage all social media channels, including content creation, audience targeting, and performance analysis
- Work collaboratively with management team to execute marketing strategies
- Work towards ensuring a positive presence in the community for the Port of Sydney.
- Own the website content strategy, ensuring all landing pages, blogs, resources, and product pages are current, accurate, and aligned with brand guidelines.
- Develop and execute integrated communication strategies that align with overarching business and organizational objectives.
- Maintain brand consistency and tone of voice across all channels, ensuring strict alignment with internal corporate guidelines.
- Establish communication KPIs and build measurement frameworks to track engagement metrics, web traffic, and overall campaign effectiveness.
- Cultivate and manage active relationships with journalists, editors, and key media outlets.
- Draft, edit, and approve high-impact public statements, press releases, and corporate media kits.
- Identify public-facing opportunities such as industry awards, conference speaking tracks, and executive thought-leadership placements.
- Develop and implement comprehensive marketing strategies to attract new opportunities and retain existing partners
- Create compelling digital and multimedia content for websites, advertising campaigns, and social platforms
Qualifications & Experience
- Degree in Marketing, Communications, Public Relations, Business, or a related field
- 4 to 6+ years of experience in a combined marketing and communications role
- Experience in digital marketing, social media management, and campaign execution
- Strong content creation skills (writing, editing, and basic design)
- Ability to analyze data and translate insights into actionable strategies
- Excellent interpersonal and relationship-building skills
What We’re Looking For
- A strategic, creative thinker with strong strategic planning abilities
- A self-starter who can manage multiple projects and priorities, and work effectively within a diverse, fast-paced team environment
- A strong communicator and collaborative professional who values community engagement
How To Apply
Candidates are asked to email a cover letter and resume directly to michelle@portofsydney.ca by November 15, 2026.
Applications submitted through Indeed will not be considered.
Work Location: In person
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