Key Responsibilities
· Develop and manage data-driven performance marketing campaigns across Google Ads, Meta Ads, and other paid media channels.
· Monitor and optimize campaigns to improve key metrics such as CTR, CPA, ROAS, and conversion rates.
· Conduct in-depth keyword, audience, and competitor research to refine targeting and maximize reach.
· Analyze campaign data and generate actionable insights to continuously enhance performance.
· Collaborate with creative, content, and analytics teams to design conversion-optimized ad creatives and landing pages.
· Prepare performance reports, dashboards, and recommendations for clients and internal teams.
· Stay updated with the latest digital advertising trends, tools, and algorithms to keep campaigns ahead of the curve.
Requirements & Skills
· Bachelor’s degree in Marketing, Business, or a related field.
. Experience required - Minimum 3 years
· Proven hands-on experience with Google Ads (Search, Display, YouTube) and Meta Ads Manager.
· Strong understanding of performance metrics, conversion tracking, and analytics platforms (Google Analytics, Tag Manager, etc.).
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
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