Founding Account Executive (New Business) (m/f/d)
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Reach the decision-maker — $5About the role
#### **Your mission**
This isn't inheriting a territory someone else built. As our **Account Executive for New Business**, you own new business end to end \-from first outbound touch to signed contract\- and you turn what the founders have already proven into a motion that scales. You'll be our first dedicated seller: you shape the playbook now, and as we grow you'll help build and lead the commercial team behind it.
* **Year\-one target:** €350k–€550k\+ new ARR * **Typical deals:** €10k–€30k ACV, annual subscriptions, sales cycles under 90 days * **Motion:** outbound\-led (inbound supported by marketing), multi\-threaded, often with a hands\-on trial as part of the close
What you'll own* Build and run outbound pipeline (LinkedIn, email, calls) threaded across multiple stakeholders * The full sales cycle: **discovery demo trial proposal close** * Selling a new category: educating buyers, creating urgency, making the "ask your data, get decisions" shift land * HubSpot discipline: clean stages, next steps, close dates, and a forecast you can stand behind * A clean closed\-won handover to our CX team
Who you'll sell to
First focus: **real estate** (entry point), **retail \& e\-commerce**, **media \& publishers**. You'll engage Asset Managers, CX \& Insights owners, Customer Success leaders, and IT/security where needed, usually several at once.#### **Your profile**
What we're looking for* 2\-4\+ years closing B2B SaaS, **outbound\-first** (not SDR\-only) * A true **hunter;** you work independently, own your number, and deliver results without being managed to them * A track record of *creating* pipeline and closing independently ; you've packed your own bag * Strong discovery, demo and negotiation; including with **C\-level / executive buyers** * Comfortable in a **fast\-paced, fast\-changing environment;** you move quickly and adapt * **Strong affinity for digital products, AI and tech;** you get genuinely excited about the space and can speak credibly to technical buyers * You thrive in ambiguity; you build processes and don't sit still * **Strong HubSpot experience** and fluency with modern sales tooling (Calendly, sequencing, etc.); clean CRM habits; MEDDICC or SPICED a plus * **Fluent Business Level German and English** * Open to 1\-2 days/month travel in DACH (expensed)
#### **Why us?**
Primefold XI is the **Experience Intelligence platform**. Instead of building dashboards and digging through reports, teams ask their data a question in plain language, and get the answer, the recommendation, and the report back in minutes. We turn customer, employee and market feedback into decisions.
Already trusted by **ECE Group, Sportscheck, Funke Mediengruppe, NAS Investment, RFR and Webedia.**
We're an early\-stage team selling a genuinely new category, and we're moving from founder\-led selling to a real, repeatable sales engine. That's where you come in.
#### **About us**
Berlin\-based startup Primefold is building an architectural intelligence layer that is agentic, modular, and domain\-aware. It ingests heterogeneous data, learns the context of a business, and continuously provides decision\-ready guidance across products and teams. We are looking for engineers who can contribute to this core platform.
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