About Prismforce
Prismforce is an AI-powered talent supply chain platform reshaping workforce planning for
tech services. As a fast-moving startup, Prismforce values innovation, speed, and a culture
of practical experimentation in everything we do.
What You’ll Do
Design and Run Advanced Outbound Campaigns:
Lead execution and continuous improvement for outbound email marketing—using
platforms like Outreach, Salesloft, Apollo, HubSpot. Leverage enrichment tools
(ZoomInfo, Clearbit, LinkedIn Navigator) for targeted segmentation and multi-touch
automation.
Architect Campaign Automation:
Build and optimize workflows across the marketing stack (HubSpot, Marketo, n8n) to
automate list management, sequencing, segmentation, nurturing, and CRM handoff.
Data Management & Analytics:
Own the integrity of lead and campaign data. Track all engagement (opens, clicks,
replies, conversions) in CRM, integrating with analytics dashboards (Google
Analytics, custom BI) to surface actionable insights, measure ROI, and drive rapid
campaign iteration.
Lead Scoring & Qualification:
Design and evolve robust lead scoring models in CRM (HubSpot/Salesforce)—with
clear criteria covering ICP-fit, engagement signals (e.g., form fills, whitepaper
downloads), and buying intent. Ensure automated, high-fidelity handoff to sales and
trigger nurturing actions or enrichment based on scoring thresholds.
Leverage Best-of-Breed Digital Tools:
Apply AI-driven content and automation platforms (ChatGPT, Claude, Jasper, Notion
AI) for campaign copywriting, list enrichment, and predictive qualification.
Experiment Across Channels:
Launch supporting growth tests via LinkedIn, paid campaigns, and workflow
automations—always learning and optimizing approaches with new technologies.
Collaborate Across Functions:
Align closely with sales, product, and marketing, ensuring every initiative supports
pipeline growth and measurable lead quality. Champion startup values by driving
practical innovation, agility, and rapid learning.
Drive Thought Leadership:
Create compelling narratives and campaign assets that position Prismforce as a
leader in AI-powered talent management.
Work Startup-Smart:
Manage campaign budgets and resources efficiently. Thrive on juggling multiple
priorities, proposing new initiatives, adapting fast, and learning on the go.
What We’re Looking For
7+ years’ B2B SaaS demand generation, growth and marketing operations—with
hands-on mastery of email/outbound campaigns and campaign automation tools.
Global (US) market outreach experience is a essential.
Advanced technical skill with outbound/email platforms (Outreach, Apollo, HubSpot),
automation/workflow tools (Marketo, Pardot, n8n), CRM systems, enrichment, and
analytics dashboards.
Expert in campaign data management, reporting, and using analytics for ongoing
optimization.
Proven lead scoring and qualification skills—can design, maintain, and improve high-
performing models that fuel sales-ready pipelines.
Digital marketing skills are added advantage to this role
Exceptional communication, digital storytelling, and campaign planning abilities.
Startup mindset—enterprising, ready to multitask, fast to learn, and always driving
new initiatives.
Digital expertise and data management are at the heart of this role—the Manager will
architect campaigns, ensure pristine data flow, and build scoring/automation frameworks
driving Prismforce’s next stage of growth.
Function & Reporting:
This position is part of the Marketing team, reports directly to the Marketing Head and
is a key member of the larger Global Go-To-Market (GTM) team, partnering across
marketing, sales, product, and customer success to deliver integrated results.