Web Design/Marketing Expert
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**Job Description: Startup Web \& AI Automation Developer (Short\-Term Contract)**
**About Us:** We’re launching a new company and building a modern, conversion\-focused website that incorporates practical AI capabilities. We need an experienced developer to build the initial website foundation and im**n\*plement interactive features that automate parts of** customer service**,** sales \& marketing**, and** lead tracking/lead generation\*.
**Role Summary**
You will design and develop our website and integrate AI\-driven, customer\-facing and internal automation features to accelerate lead capture, follow\-up, and conversion. This is a short\-term, high\-impact role requiring both strong web development skills and the ability to translate business goals into working automations.
**Key Responsibilities**Website Development \& UX
* Build or overhaul the company website with a strong focus on: * Conversion\-focused landing pages * Clear user journeys (lead capture → nurture → booking/contact) * Mobile\-first and performance\-optimized design * Accessibility and basic SEO best practices * Create interactive website elements (e.g., chat widgets, forms, guided flows, calculators/quoters as relevant). * Implement analytics and tracking (events, conversions, funnel visibility).
AI Features \& Automation
* Integrate AI capabilities into the site experience, such as: * AI chat assistant for customer FAQs and guided qualification * Lead triage and routing (based on user responses) * Automated responses and escalation to a human when needed * Set up and connect relevant workflows for automation across: * Customer service inquiries * Sales lead qualification * Marketing follow\-up sequences * Ensure AI interactions are accurate, appropriately constrained, and safe (e.g., tone, disclaimers, refusal behaviors, handoff rules).
Lead Tracking, Lead Generation \& CRM Workflows
* Implement lead capture mechanisms (forms, lead magnets, quiz flows, booking flows if applicable). * Connect website lead data to a CRM or lead management system (e.g., HubSpot, Salesforce, Zoho, or alternatives). * Configure lead lifecycle workflows (new lead → qualification → follow\-up → status updates). * Produce basic reporting dashboards or tracking views (e.g., source, conversion rates, response times).
Technical \& Integration Work
* Integrate tools for: * Email marketing automation (if applicable) * Scheduling/booking tools (if applicable) * Customer support tooling (if applicable) * Website analytics (e.g., GA4\) and event tracking * Maintain clean, well\-documented code and ensure the site is scalable for future growth. * Follow security best practices (privacy, data handling, form security, secure keys, etc.).
Company Literature (Brand \& Copy Support)
* Design production\-ready company literature to fast\-track launch, such as: * One\-page overview / PDF brochure * Sales sheet or pitch deck starter slides * Basic brand assets (templates for future marketing use) * Work with provided brand guidance (or help define minimal brand direction if needed).
**Required Skills \& Experience**
* Proven experience building websites and integrating third\-party services (portfolio required). * Strong front\-end and back\-end capability (examples): * HTML/CSS/JavaScript and/or React/Next.js * Node/Python/PHP or equivalent backend experience * Experience implementing chat/AI features in real\-world products: * Retrieval / FAQ grounding where appropriate * Basic prompt \+ workflow design * Tool/function calling and structured outputs (as applicable) * Experience with lead tracking/automation: * CRM integration (HubSpot/Salesforce/Zoho or similar) * Web\-to\-lead forms and workflow automation * Experience with analytics and conversion tracking: * GA4 and event tracking * UTM/source attribution basics * Ability to translate business requirements into working automations quickly. * Strong communication skills and the ability to work independently.
**Preferred Qualifications**
* Experience launching B2B or service\-based websites and generating leads. * Experience with marketing automation platforms and email sequences. * Experience with UX writing for onboarding/lead capture. * Familiarity with modern AI safety patterns (handoff to human, disclaimers, limiting scope). * Design skills (Figma/Canva/Adobe) for company literature.
**Deliverables (What “Done” Looks Like)**
By the end of the contract, you will deliver:
* A functioning, launch\-ready website with core pages and lead capture flows * AI\-enabled interactive features (chat/assistant and/or qualification flows) * Automated lead routing and follow\-up workflows integrated with CRM/email tooling * Tracking/analytics configured for lead sources and key conversion events * Company literature assets (PDF brochure/sales sheet and/or pitch deck starter)
**How We Work (Important)**
* We value measurable progress and clear milestones. * You will collaborate with our founder/team to confirm requirements and iterate quickly. * You should be comfortable documenting decisions and maintaining handover notes.
**Application Instructions**
Please submit:
* Your **CV/Resume** * Links to **2–4 relevant projects** (especially website builds and AI/automation integrations)
Pay: $25\.00\-$53\.12 per hour
Benefits:
* On\-site parking
Work Location: In person
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