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Web Design/Marketing Expert

Mississauga, ON, CAIndividual contributorFound Jul 29
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Job Description: Startup Web & AI Automation Developer (Short-Term Contract)

About Us:

We’re launching a new company and building a modern, conversion-focused website that incorporates practical AI capabilities. We need an experienced developer to build the initial website foundation and imn*plement interactive features that automate parts of customer service, sales & marketing, and lead tracking/lead generation*.

Role Summary

You will design and develop our website and integrate AI-driven, customer-facing and internal automation features to accelerate lead capture, follow-up, and conversion. This is a short-term, high-impact role requiring both strong web development skills and the ability to translate business goals into working automations.

Key Responsibilities Website Development & UX

  • Build or overhaul the company website with a strong focus on:
  • Conversion-focused landing pages
  • Clear user journeys (lead capture → nurture → booking/contact)
  • Mobile-first and performance-optimized design
  • Accessibility and basic SEO best practices
  • Create interactive website elements (e.g., chat widgets, forms, guided flows, calculators/quoters as relevant).
  • Implement analytics and tracking (events, conversions, funnel visibility).

AI Features & Automation

  • Integrate AI capabilities into the site experience, such as:
  • AI chat assistant for customer FAQs and guided qualification
  • Lead triage and routing (based on user responses)
  • Automated responses and escalation to a human when needed
  • Set up and connect relevant workflows for automation across:
  • Customer service inquiries
  • Sales lead qualification
  • Marketing follow-up sequences
  • Ensure AI interactions are accurate, appropriately constrained, and safe (e.g., tone, disclaimers, refusal behaviors, handoff rules).

Lead Tracking, Lead Generation & CRM Workflows

  • Implement lead capture mechanisms (forms, lead magnets, quiz flows, booking flows if applicable).
  • Connect website lead data to a CRM or lead management system (e.g., HubSpot, Salesforce, Zoho, or alternatives).
  • Configure lead lifecycle workflows (new lead → qualification → follow-up → status updates).
  • Produce basic reporting dashboards or tracking views (e.g., source, conversion rates, response times).

Technical & Integration Work

  • Integrate tools for:
  • Email marketing automation (if applicable)
  • Scheduling/booking tools (if applicable)
  • Customer support tooling (if applicable)
  • Website analytics (e.g., GA4) and event tracking
  • Maintain clean, well-documented code and ensure the site is scalable for future growth.
  • Follow security best practices (privacy, data handling, form security, secure keys, etc.).

Company Literature (Brand & Copy Support)

  • Design production-ready company literature to fast-track launch, such as:
  • One-page overview / PDF brochure
  • Sales sheet or pitch deck starter slides
  • Basic brand assets (templates for future marketing use)
  • Work with provided brand guidance (or help define minimal brand direction if needed).

Required Skills & Experience

  • Proven experience building websites and integrating third-party services (portfolio required).
  • Strong front-end and back-end capability (examples):
  • HTML/CSS/JavaScript and/or React/Next.js
  • Node/Python/PHP or equivalent backend experience
  • Experience implementing chat/AI features in real-world products:
  • Retrieval / FAQ grounding where appropriate
  • Basic prompt + workflow design
  • Tool/function calling and structured outputs (as applicable)
  • Experience with lead tracking/automation:
  • CRM integration (HubSpot/Salesforce/Zoho or similar)
  • Web-to-lead forms and workflow automation
  • Experience with analytics and conversion tracking:
  • GA4 and event tracking
  • UTM/source attribution basics
  • Ability to translate business requirements into working automations quickly.
  • Strong communication skills and the ability to work independently.

Preferred Qualifications

  • Experience launching B2B or service-based websites and generating leads.
  • Experience with marketing automation platforms and email sequences.
  • Experience with UX writing for onboarding/lead capture.
  • Familiarity with modern AI safety patterns (handoff to human, disclaimers, limiting scope).
  • Design skills (Figma/Canva/Adobe) for company literature.

Deliverables (What “Done” Looks Like)

By the end of the contract, you will deliver:

  • A functioning, launch-ready website with core pages and lead capture flows
  • AI-enabled interactive features (chat/assistant and/or qualification flows)
  • Automated lead routing and follow-up workflows integrated with CRM/email tooling
  • Tracking/analytics configured for lead sources and key conversion events
  • Company literature assets (PDF brochure/sales sheet and/or pitch deck starter)

How We Work (Important)

  • We value measurable progress and clear milestones.
  • You will collaborate with our founder/team to confirm requirements and iterate quickly.
  • You should be comfortable documenting decisions and maintaining handover notes.

Application Instructions

Please submit:

  • Your CV/Resume
  • Links to 2–4 relevant projects (especially website builds and AI/automation integrations)

Pay: $25.00-$53.12 per hour

Benefits:

  • On-site parking

Work Location: In person

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ProcoWeb Design/Marketing Expert
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