Product Marketing Manager

About Madimack

Madimack is a leading manufacturer and innovator of energy-efficient solutions for the pool industry. We are a dynamic, rapidly expanding business with a global footprint and a relentless passion for excellence. Our team thrives on innovation and collaboration; we don’t just follow standards—we set them. As we continue to scale, we require high-performance operators who move as fast as we do.

Position Summary

The Product Marketing Manager drives the commercial success of the product portfolio through strategic positioning, go-to-market excellence, and cross-functional collaboration. This role bridges product, marketing, and commercial teams to ensure every launch and campaign is insight-driven, differentiated, and aligned with business growth priorities.

Working across markets, the Product Marketing Manager shapes product narratives, develops go-to-market plans, supports sales enablement, and continually optimises performance through data and market insights.

Education and Experience

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• 5-8 years’ experience in product marketing, brand management, or integrated marketing roles.
• Proven experience managing full go-to-market cycles across multiple territories or product lines.
• Experience in performance-driven environments and familiarity with digital analytics tools.

Key Skills and Competencies

• Strong strategic thinking and commercial acumen.
• Excellent communication and storytelling skills.
• Skilled in cross-functional collaboration and stakeholder management.
• Proficient in market analysis, customer insights, and positioning frameworks.
• Highly organised with the ability to manage multiple projects simultaneously.
• Data-driven mindset with fluency in campaign analytics and performance optimisation.
• Creative, proactive, and comfortable challenging the status quo.

Key Responsibilities

1. Go-to-Market & Launch Strategy

• Lead the end-to-end go-to-market planning and execution for all new product launches, line extensions, and lifecycle management initiatives.
• Ensure every launch is insight-driven, aligned with business priorities, and tailored for both global consistency and local market relevance.
• Oversee product launch PR by developing strong narratives, messaging, and media angles in partnership with the Brand Marketing Manager and PR agencies.
• Coordinate launch readiness across Brand, Creative, Performance, and Sales teams, ensuring assets, training, and communication materials are complete before go-live.
• Measure launch effectiveness through commercial results, media performance, and post-launch ROI to inform continuous improvement.

2. Product Positioning and Messaging

• Define clear product positioning frameworks, value propositions, and messaging pillars that differentiate products within each category.
• Collaborate with Brand and Creative teams to ensure consistent storytelling and alignment with overall brand identity.
• Tailor messaging for trade, retail, and consumer audiences to maximise relevance and impact.

3. Market and Competitive Intelligence

• Analyse market trends, consumer insights, and competitor performance to identify growth opportunities and inform GTM strategies.
• Provide actionable insights to guide product roadmap, pricing, and campaign development.
• Maintain updated competitive benchmarking and category performance dashboards.

4. Sales and Channel Enablement

• Develop effective sales enablement tools, including product guides, training decks, and retail materials that drive conversion.
• Partner with sales and distribution teams to activate trade marketing initiatives and retail programs.
• Evaluate training and campaign impact to strengthen conversion and sales team alignment.

5. Campaign and Content Integration

• Work closely with Brand Marketing, Creative, and Performance teams to deliver integrated campaigns that combine storytelling with commercial goals.
• Ensure product content across all owned and partner channels is accurate, consistent, and optimised for performance.
• Use campaign data to refine creative messaging and content strategy for future activations.

6. Performance and Optimisation

• Track product, campaign, and launch performance against defined KPIs and business targets.
• Use insights from analytics and post-launch reviews to optimise GTM strategies and future campaigns.
• Champion innovation, experimentation, and process improvement across the GTM workflow.

7. Budget and Project Management

• Manage product marketing budgets, ensuring efficient allocation and adherence to spend plans.
• Oversee project timelines and deliverables to guarantee on-time, high-quality execution.
• Provide accurate reporting and maintain accountability across multiple concurrent projects.

Application Process

Please submit your application, including your resume and cover letter, to: hr.admin@madimack.com

Benefits

• 13th month pay
• Government-mandated benefits
• Paid leaves
• HMO coverage upon regularization

Additional benefits will be discussed during the interview process.

Pay: Php100,000.00 - Php110,000.00 per month

Ability to commute/relocate:

• Pasig: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• What is your salary expectation?
• When would you be available for an interview?
• If hired, when would you be available to start?
• Are you comfortable working onsite 5 days a week?

Work Location: In person

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