Key Responsibilities:
Graphic & Motion Design: Create high-converting visual assets including Meta/Google ad
banners, social media reels, email templates, landing page mockups, and marketing
collateral.
Campaign Management: Set up, launch, and manage paid advertising campaigns across
channels like Meta Ads Manager (Facebook/Instagram), Google Ads.
A/B Testing & Optimization: Design multiple visual variations for ad creatives to
continuously run split tests, analyzing which layouts and messaging drive the lowest CPA
(Cost Per Acquisition).
Performance Tracking: Review ad dashboards and Google Analytics daily to monitor CTR
(Click-Through Rate), conversions, and ROI, shifting design strategies based on data.
Brand Consistency: Ensure all visual marketing materials remain cohesive and align perfectly
with our brand guidelines.
Required Skills & Qualifications:
Experience: 2+ years of experience handling both graphic design and paid digital marketing
campaigns.
Design Tools: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or
Figma and Canva.
Marketing Platforms: Hands-on experience navigating Meta Ads Manager and Google Ads
dashboards.
Data Literacy: Ability to interpret marketing metrics (ROAS, CTR, CPC) and translate data
insights into better creative assets.
Benefits:
- Provident Fund
Work Location: In person
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