- Develop social media strategy aligned with HR goals (talent acquisition, employer branding, employee engagement, and internal communications)
- Create engaging and relevant content for social media platforms, including written posts, images, videos, and infographics.
- Identify target audiences, key messages, and target to measure the success of social media campaigns.
- Monitor and engage with the social media community, responding to comments, messages, and inquiries.
- Support the HR team in showcasing the organization's culture, values, and employer brand and also promote job postings and/or recruitment campaigns through social media platforms.
- Share employee testimonials, success stories, and highlights.
- Promote internal events, recognition programs, learning opportunities, employee-generated content and communicate HR policies, procedures, and updates to employees.
- Track and analyze social media metrics (including engagement rates, reach, impressions, and follower growth) and provide reports on social media performance and insights..
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