- Partner with product teams to defince and track key metrics across features (activation, engagemennt and retention). Support product roadmaps decisions with quantitative insights.
- Build and interpret cohort analyses to measure retention, resurrection and customer value over time. Track performance by lifecycle stage (new, repeat, dormant, etc).
- Analyze the full commercial funnel from lead to disburesment to identify drop-offs, inefficencies and margin leaks.
- Design and evaluate A/B test to validate product and business hypotheses.
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