- Menjalankan strategi marketing dan campaign yang kompleks untuk mencapai target bisnis.
- Menganalisis target konsumen, kompetitor, dan kondisi pasar untuk menemukan peluang bisnis strategis.
- Memimpin pelaksanaan campaign marketing dan high-priority ad-hoc projects.
- Mengelola project secara end-to-end dan berkoordinasi dengan tim Social Media, Owned Media, Creative, Digital Media, dan Operations.
- Melakukan monitoring dan analisis mendalam terhadap performa campaign untuk menemukan tren dan peluang optimasi.
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