Job Description
- Develop and execute brand strategies for the mainstream pet food segment to achieve sales, market share, and profitability targets.
- Lead brand positioning, brand identity, and long-term brand development initiatives.
- Develop annual brand plans, marketing strategies, and integrated marketing campaigns.
- Analyze consumer behavior, market trends, competitor activities, and brand performance to identify growth opportunities.
- Manage product portfolio strategies, including product launches, product improvement, and product lifecycle management.
- Collaborate with Commercial, Trade Marketing, R&D, and other relevant departments to ensure effective brand execution.
- Monitor marketing campaign effectiveness, brand awareness, and return on marketing investment.
- Lead and develop the brand management team to ensure effective implementation of marketing initiatives.
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