Key responsibilities
- Develop and implement comprehensive brand strategies that align with organisational objectives and market opportunities
- Manage brand positioning, messaging, and visual identity across all marketing channels and customer touchpoints
- Conduct market research and competitive analysis to identify trends, opportunities, and threats to the brand
- Oversee the creation and execution of brand campaigns, ensuring consistency and quality across all deliverables
- Collaborate with cross-functional teams including marketing, communications, creative, and sales to ensure cohesive brand execution
- Monitor brand performance metrics and key performance indicators, providing regular reporting and insights to senior management
- Manage brand guidelines and ensure compliance across all internal and external communications
- Lead the development of brand partnerships and sponsorships that enhance brand value and market reach
- Conduct brand audits and develop recommendations for brand evolution and improvement
- Mentor and support junior team members in the marketing and communications function
What we're looking for
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Minimum 5 years of professional experience in brand management or a closely related marketing role
- Proven track record of successfully developing and executing brand strategies that drive business results
- Strong understanding of brand positioning, consumer behaviour, and market dynamics
- Excellent project management skills with the ability to manage multiple initiatives simultaneously
- Outstanding written and verbal communication skills with the ability to present to senior stakeholders
- Proficiency in marketing analytics tools and data interpretation
- Creative thinking combined with analytical and strategic problem-solving capabilities
- Strong interpersonal skills and the ability to work effectively across departments
- Experience with digital marketing platforms and social media strategy is highly desirable
- Knowledge of the consumer goods or retail sector is advantageous
Jenis Pekerjaan: Kontrak
Lokasi Kerja: Tatap muka
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