Digital Marketing Analyst
About QualMinds:
We at QualMinds design & develop world-class digital products and custom software for Startups, Scale-ups & Enterprises with our world-class engineering team.
We assemble a great team of frontend, backend, full-stack, QA automation, UI/UX, DevOps, data science, machine learning, and agile experts to help our clients propel their pursuit of digital excellence.
Our engineering community at QualMinds is always passionate about building customer-centric software with the highest quality, performance, security, scalability, and lowest failure rates.
Role: Digital Marketing Analyst
Experience: Fresher
Location: Hyderabad (WFO)
As a Digital Marketing Analyst, you will assist in the planning, execution and optimization of client accounts working closely with our Customer Success and Client Services Teams. The ideal candidate will have a passion for all things marketing and technology, be well-versed in concepts surrounding digital marketing, be tech-savvy and intuitive offering great ideas to reinforce our marketing campaigns, and you understand how 'digital presence' can become a strong asset to securing growing revenue.
Roles & Responsibilities:
- Manage social media Pay-Per-Click (PPC) campaigns
- Improve quality of SEM campaigns with improvement on reporting of defined overall company objectives
- Monitor digital trends, emerging technologies, and risks
- Regularly provide feedback and insights gained in support of business objectives
- Develop web measurement strategies and reporting of key business metrics
- Monitor campaign and website performance via analytic tools and provide feedback and actionable insights to business stakeholders
- Create and maintain metrics and reports on marketing campaigns
- Monitor campaign results, analyze key metrics and optimization results
Skills & Qualifications
- Graduation/Post Graduation degree in Marketing, Business, Communications, or a related field.
- Experience in digital marketing or the automotive vertical desired
- Strong communication skills
- Min 1 year of experience with Google AdWords, a plus
- Proficiency in Microsoft Office, required
- Strong quantitative skills required to analyze and optimize campaign performance
- Ability to work cross-functionally with client services teams to ensure coordinated messaging and maximized performance
- Must be results driven, have obsessive attention to detail and be a team player
- Passion in digital marketing.
- Ability to think creatively and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Ability to clearly and effectively articulate successes and failures of digital campaigns to clients & account executives
- Excellent analytical and organizational skill sets
- Highly organized and detailed oriented
- Adapt to Learn new platforms as per client requirements is a plus.
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