Marketing Manager

Office Location: Bidhan Nagar, Kolkata - 700091 Working days: 6 days a week (Monday to Saturday, with Saturdays being a half-day)

Key Responsibilities:

Develop and execute marketing strategies, project launches, campaigns and promotional activities.
Drive lead generation through digital, social media, property portals and offline channels.
Manage Google Ads, Meta Ads, website, SEO, social media and performance marketing.
Manage brand positioning and marketing communication across projects and corporate brand.
Coordinate with creative, digital, media, PR and advertising agencies.
Plan and monitor marketing budgets, CPL, lead quality, site visits, conversions and ROI.
Work closely with Sales and CRM teams to improve lead conversion.
Conduct competitor and market analysis and identify new marketing opportunities.
Plan events, exhibitions, activations and customer engagement initiatives.
Oversee marketing collaterals including brochures, creatives, videos and outdoor branding.
Prepare regular marketing MIS and performance reports.
Lead and manage the marketing team and external agencies.

Skills Required:

Strong communication, creative writing and marketing skills.
Good understanding of digital marketing, SEO and social media.
Analytical mindset with campaign tracking and reporting skills.
Basic knowledge of creative designing and marketing collateral.
Proficiency in marketing tools and CRM platforms.

Pay: ₹700,000.00 - ₹1,000,000.00 per year

Work Location: In person

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