About the Company
You will be joining a fast-growing, founder-led European signage company that designs, produces and installs custom branded signs and visual identity systems for businesses of every size, from start-ups to global brands. Growing 40–50% year-on-year, the company is on its way to becoming the first marketing-led player in a complex, traditionally offline industry. Its websites and online configurators are where most customer journeys begin, so the focus now is on turning them into even stronger digital sales engines.
The Role
As Growth Manager, you will own how the company’s websites, landing pages and lead funnels turn visitors into customers across its brands, and help shape the build of a new product configurator. This is a hands-on ownership role: you decide what to test, write the copy, shape the experience with a designer and AI tools, and turn data and customer insight into measurable gains in conversion.
Key Responsibilities
- Own and continuously improve the company’s websites, landing pages and conversion funnels, and set the test roadmap
- Plan, build and analyse A/B tests on full pages and individual sections, and report what moved and why
- Write sharp headlines, USPs, CTAs and website copy in German that turn visitors into customers
- Design intuitive, visually strong web experiences that convert, working alongside a designer and AI tools
- Help shape the experience and build of a new online product configurator, from user needs and flows to launch KPIs, together with Design and Tech
- Run customer surveys and user research independently, and translate data and insights into prioritised growth experiments
- Plan and develop SEO pages with support from the copywriting team
- Drive execution across Performance Marketing, Content, Design and Tech, and report on the impact of every change
Ideal Candidate
Must have
- Fluent German and professional English, as website copy is a core part of the role
- Around 3+ years of experience in CRO, growth, e-commerce or digital product management. Exceptional candidates with less experience and a strong track record are also welcome
- A proven talent for concise, sales-driven web copy and persuasive messaging
- Strong analytical thinking and commercial understanding: you tie every change back to conversion and revenue
- Uses AI tools natively in day-to-day work, from research to copy to design
- Self-directed: sets clear priorities and owns outcomes with a high degree of autonomy
- Based in Berlin or willing to relocate, for a hybrid set-up
Nice to have
- Excellent UX/UI understanding and a strong aesthetic sense
- SEO experience
- Experience with e-commerce or product configurators
Tools & Stack
Claude, Claude Code, n8n, make.com, Bitrix24
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