DIGITAL MARKETING + AI/AUTOMATION MANAGER
Company: Rathi Living Services Pvt. Ltd.
Brand: Rathi Living
Location: Airoli, Navi Mumbai
Department: Marketing & Business Growth
We are looking for a Digital Marketing + AI/Automation Manager who can take ownership of our complete digital ecosystem and use AI, automation and technology to generate more leads, improve conversions and reduce manual work.
This is not a traditional social media role. We are looking for someone who can think, execute, automate, analyse and drive measurable business results.
KEY RESPONSIBILITIES
1. Digital Marketing
Own and execute the complete digital marketing strategy for Rathi Living.
- Develop monthly and quarterly digital marketing plans.
- Manage Instagram, Facebook, LinkedIn, Google Business Profile and other relevant platforms.
- Create and execute content calendars.
- Develop Reels, posts, carousels, stories, memes and promotional content.
- Identify trends, viral formats and relevant local opportunities.
- Manage paid campaigns across Meta and Google.
- Improve website traffic, enquiries and conversion rates.
- Manage online listings and accommodation marketplaces.
- Monitor competitors and identify new marketing opportunities.
- Maintain consistent Rathi Living branding across all platforms.
2. AI-Powered Content Creation
Use AI extensively to increase content output and quality.
- Use AI for content ideation, research, scripts and captions.
- Generate multiple creative concepts quickly.
- Repurpose one piece of content into Reels, posts, stories, blogs and WhatsApp content.
- Use AI for competitor analysis and content gap identification.
- Develop AI-assisted content workflows.
- Maintain a database of published content to avoid repetitive content.
- Continuously test new AI tools and workflows.
Important: Rathi Living's existing content should be tracked carefully so that new content does not become repetitive.
3. Lead Generation & CRM
Take ownership of the digital lead funnel.
Track:
Enquiry → Lead → Qualified Lead → Follow-up → Visit Scheduled → Visit Done → Negotiation → Token → Booking → Move-in
Responsibilities include:
- Track leads from Instagram, Facebook, Google, website, WhatsApp and other platforms.
- Ensure every lead enters the CRM.
- Monitor lead response time.
- Create automated follow-up systems.
- Identify lost and inactive leads.
- Analyse lead source performance.
- Track cost per lead and cost per booking.
- Improve lead-to-visit and visit-to-booking conversion.
- Coordinate with the sales team for lead closure.
4. AI & Business Automation
Build or implement automation for:
- Lead capture
- Lead assignment
- WhatsApp responses
- Follow-up reminders
- Visit scheduling
- CRM updates
- Customer communication
- Daily MIS
- Marketing reports
- Lead source tracking
- Sales follow-ups
- Review requests
- Customer feedback
- Internal alerts
Use tools such as:
- ChatGPT
- Gemini
- Claude
- Make
- Zapier
- n8n
- CRM automation
- WhatsApp automation
- Google Workspace
- APIs
- Webhooks
- AI agents
The objective is simple:
Less manual work + faster response + better conversion.
5. SEO & Google Business Profile
- Manage local SEO strategy.
- Improve rankings for searches such as:
- PG in Airoli
- PG near MBP
- PG near Mindspace Airoli
- PG for working professionals
- Furnished PG in Airoli
- Co-living Navi Mumbai
- Manage Google Business Profile.
- Publish regular GBP updates.
- Improve reviews and ratings through ethical customer engagement.
- Monitor local search visibility.
- Track keyword rankings and website performance.
6. Analytics & Performance
The candidate must be highly data-driven.
Track and report:
- Total leads
- Lead source
- Cost per lead
- Qualified leads
- Calls
- WhatsApp enquiries
- Visits scheduled
- Visits completed
- Tokens
- Bookings
- Lead-to-visit conversion
- Visit-to-booking conversion
- Cost per booking
- Website traffic
- Instagram reach
- Engagement
- Profile visits
- Follower growth
- Google Business Profile performance
Prepare weekly and monthly management reports with clear insights and action points.
7. Competitor & Market Research
Continuously monitor:
- Stanza Living
- Zolo
- Housr
- Settl
- Colive
- HelloWorld
- Other major PG/co-living brands
- Local Airoli/Ghansoli/Rabale competitors
Analyse:
- Content strategy
- Offers
- Pricing communication
- Social media
- Google presence
- Ads
- Reviews
- Lead-generation methods
- Customer experience
Convert research into actionable ideas for Rathi Living.
8. Website & Conversion Optimisation
- Manage website content and landing pages.
- Improve enquiry forms and WhatsApp CTAs.
- Create location-specific landing pages.
- Improve website conversion.
- Track website leads through analytics.
- Work with developers/agencies whenever technical changes are required.
9. Online Reputation & Community
- Monitor Google and social media reviews.
- Coordinate responses to reviews and comments.
- Encourage genuine resident reviews.
- Identify negative feedback trends.
- Convert resident experiences into marketing content.
- Build a strong online community around Rathi Living.
KEY PERFORMANCE INDICATORS (KPIs)
The person will be evaluated on business outcomes, not simply the number of posts published.
Marketing KPIs
- Growth in organic reach
- Engagement rate
- Profile visits
- Website traffic
- Google visibility
- Social media growth
Lead KPIs
- Qualified leads generated
- Cost per lead
- Lead response time
- Visit conversion
- Booking conversion
- Cost per booking
Automation KPIs
- Number of manual processes automated
- Reduction in manual data entry
- Automated follow-up percentage
- CRM data accuracy
- Reporting automation
- Response-time improvement
Business KPI
Increase qualified enquiries and bookings while reducing marketing and operational effort.
REQUIRED SKILLS
Digital Marketing
- Social media marketing
- Performance marketing
- Meta Ads
- Google Ads
- SEO
- Local SEO
- Google Business Profile
- Content marketing
- Influencer marketing
- Lead generation
AI
- ChatGPT
- Gemini
- Claude or equivalent AI tools
- Prompt engineering
- AI content creation
- AI research
- AI workflow design
- AI agents
Automation
- Make / Zapier / n8n
- CRM automation
- WhatsApp automation
- Google Sheets automation
- APIs
- Webhooks
- Basic no-code/low-code automation
Analytics
- Google Analytics
- Search Console
- Meta Business Suite
- Looker Studio or similar dashboards
- Excel / Google Sheets
WHO WE ARE LOOKING FOR
We want a doer, not just a planner.
The ideal candidate:
- Takes ownership.
- Can work independently.
- Thinks creatively.
- Understands business numbers.
- Is comfortable experimenting with AI.
- Can build automation instead of manually doing repetitive tasks.
- Understands lead generation and conversion.
- Can create content or coordinate its creation.
- Can analyse data and take corrective action.
- Learns new AI tools quickly.
- Has a strong growth mindset.
Ideal Profile
Experience: 2–5 years in Digital Marketing / Growth Marketing / Marketing Automation / AI Automation.
Candidates with strong practical skills but fewer years of experience may also be considered.
IMPORTANT: THIS IS A HANDS-ON ROLE
We are not looking for someone who only:
❌ Posts on Instagram
❌ Makes monthly reports
❌ Outsources everything
❌ Knows only basic ChatGPT
❌ Talks about AI without implementing it
We are looking for someone who can:
PLAN → CREATE → AUTOMATE → ANALYSE → OPTIMISE → GENERATE LEADS → IMPROVE CONVERSIONS
90-DAY EXPECTATIONS
First 30 Days
- Audit current digital presence.
- Audit CRM and lead funnel.
- Understand existing marketing channels.
- Identify automation opportunities.
- Create content and marketing strategy.
- Establish baseline KPIs.
Days 31–60
- Implement priority automations.
- Improve lead tracking.
- Launch/optimise campaigns.
- Improve SEO and Google Business Profile.
- Establish automated reporting.
- Start systematic competitor tracking.
Days 61–90
- Scale successful campaigns.
- Improve conversion rates.
- Build additional AI workflows.
- Reduce manual processes.
- Establish a predictable lead-generation system.
- Present a 90-day performance report with next-stage growth plan.
EDUCATION
Bachelor's degree in:
- Marketing
- Digital Marketing
- Business Administration
- Technology
- Computer Science
- Data/Analytics
Certifications in Digital Marketing, Google Ads, Meta Ads, SEO, AI or Automation will be an advantage.
COMPENSATION
Salary: ₹35,000 – ₹60,000 per month
Final compensation will depend on experience, technical capability and demonstrated ability to generate measurable results.
High-performing candidates with strong AI automation and growth capabilities may be considered outside this range.
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WHY JOIN RATHI LIVING?
- High-growth co-living business.
- Opportunity to build AI-powered marketing systems from the ground up.
- Direct exposure to the Founder and business decision-making.
- High ownership and autonomy.
- Opportunity to experiment with new AI and automation technologies.
- Performance-driven environment.
- Opportunity to build a scalable digital growth engine.
APPLICATION / SELECTION PROCESS
Candidates may be asked to complete a practical assignment before the final interview.
The assignment will test:
1. Digital marketing strategy
2. Content thinking
3. AI usage
4. Automation knowledge
5. Lead-generation strategy
6. CRM understanding
7. Data analysis
8. Business thinking
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
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