Partnerships Lead
Location: Remote (US preferred)
Employment Type: Full-time
About the Role
We are looking for a Partnerships Lead to own three of the highest-leverage relationships at Reacher: our top strategic accounts, the TikTok ecosystem (TikTok Shop US/UK partnerships, category teams, and the TSP network), and our agency partner ecosystem (holding companies, TSPs, and creator agencies).
This role reports directly to the co-founder running GTM and works closely with the CEO.
Key Responsibilities
TikTok Ecosystem Partnerships
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Own the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams
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Drive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem
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Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams
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Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations
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Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM
Strategic Account Management
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Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients
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Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor
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Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning
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Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery
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Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership
Agency & TSP Partnerships
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Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies
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Run a referral motion that turns agency partners into a consistent source of net new brand pipeline
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Negotiate co-marketing programs: joint case studies, webinars, event presence, content swaps
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Activate dormant agency relationships and identify new TSPs to onboard
Cross-Functional Leadership
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Partner with Sales on enterprise pipeline and deal strategy
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Partner with Reacher Plus delivery on strategic account health and executive relationships
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Partner with Product on platform-level requests from TikTok and top accounts
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Report partnership pipeline, account health, and ecosystem signals to the founders weekly
Ideal Candidate Profile
Required
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3–6+ years in partnerships, strategic accounts, or business development at a SaaS, commerce, or creator economy platform
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Track record managing 20+ strategic accounts simultaneously with executive-level relationships
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Demonstrated experience closing co-marketing and co-sell deals, not just maintaining relationships
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Strong written communicator who can run a cadence, log outcomes, and drive accountability without prompting
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Comfortable in a fast-moving startup environment with no existing playbook
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Strong execution capability (not strategy-only)
Preferred
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Existing relationships inside TikTok Shop (US or UK partnership orgs, category teams, or partner ecosystem)
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Prior experience at a TikTok Shop Partner (TSP), creator agency, or holding company in the social commerce space
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Experience taking a SaaS company through a platform partner certification (TSP, Shopify Plus, Meta Business Partner, Amazon Ads Partner, etc.)
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Working knowledge of the creator economy, affiliate marketing, or social commerce business models
This Role Is Not For You If
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You expect to inherit a playbook — there isn't one yet, and building it is part of the job
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You prefer relationship-building over closing concrete co-sell, co-marketing, or expansion outcomes
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You can't context-switch between an enterprise QBR in the morning and a tactical webinar plan in the afternoon
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