Performance Marketing Executive – Real Estate
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Position: Performance Marketing Executive – Real Estate
**Location:** Bangalore
About the Role
Real Capital Ventures is looking for a Performance Marketing Executive with experience in the residential real estate industry. The ideal candidate should have hands\-on experience in generating high\-quality leads through Google Ads and Meta (Facebook \& Instagram) campaigns. The candidate will be responsible for planning, executing, optimizing, and scaling digital marketing campaigns to support the sales team with qualified leads.
Key Responsibilities
* Plan, execute, and optimize Google Ads and Meta Ads campaigns. * Generate high\-quality residential real estate leads within the target CPL. * Monitor daily campaign performance and optimize for maximum ROI. * Conduct keyword research and audience targeting. * Create and manage campaign budgets effectively. * Coordinate with the sales team to improve lead quality and conversion. * Track campaign performance using Google Analytics, Meta Business Suite, and CRM. * Perform A/B testing on creatives, landing pages, and ad copies. * Prepare weekly and monthly campaign performance reports. * Stay updated with the latest digital marketing trends and platform updates. * Work closely with the creative team for ad creatives and landing pages.
Requirements
* 2–5 years of experience in Performance Marketing. * Mandatory experience in **Residential Real Estate**. * Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics, and GTM. * Experience in lead generation campaigns. * Understanding of conversion tracking, pixels, and event setup. * Ability to manage multiple campaigns simultaneously. * Strong analytical and reporting skills. * Excellent communication and problem\-solving abilities.
Preferred Skills
* Experience with CRM platforms. * Knowledge of landing page optimization. * Basic understanding of SEO. * Experience working in a Real Estate Channel Partner (CP) firm is an added advantage.
What We Offer
* Competitive salary * Performance\-based incentives * Opportunity to work with premium and luxury residential projects * Career growth opportunities * Dynamic and collaborative work environment
Pay: ₹55,000\.00 \- ₹75,000\.00 per month
Benefits:
* Internet reimbursement * Leave encashment * Provident Fund
Work Location: In person
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