Position: Performance Marketing Executive – Real Estate
Location: Bangalore
About the Role
Real Capital Ventures is looking for a Performance Marketing Executive with experience in the residential real estate industry. The ideal candidate should have hands-on experience in generating high-quality leads through Google Ads and Meta (Facebook & Instagram) campaigns. The candidate will be responsible for planning, executing, optimizing, and scaling digital marketing campaigns to support the sales team with qualified leads.
Key Responsibilities
- Plan, execute, and optimize Google Ads and Meta Ads campaigns.
- Generate high-quality residential real estate leads within the target CPL.
- Monitor daily campaign performance and optimize for maximum ROI.
- Conduct keyword research and audience targeting.
- Create and manage campaign budgets effectively.
- Coordinate with the sales team to improve lead quality and conversion.
- Track campaign performance using Google Analytics, Meta Business Suite, and CRM.
- Perform A/B testing on creatives, landing pages, and ad copies.
- Prepare weekly and monthly campaign performance reports.
- Stay updated with the latest digital marketing trends and platform updates.
- Work closely with the creative team for ad creatives and landing pages.
Requirements
- 2–5 years of experience in Performance Marketing.
- Mandatory experience in Residential Real Estate.
- Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics, and GTM.
- Experience in lead generation campaigns.
- Understanding of conversion tracking, pixels, and event setup.
- Ability to manage multiple campaigns simultaneously.
- Strong analytical and reporting skills.
- Excellent communication and problem-solving abilities.
Preferred Skills
- Experience with CRM platforms.
- Knowledge of landing page optimization.
- Basic understanding of SEO.
- Experience working in a Real Estate Channel Partner (CP) firm is an added advantage.
What We Offer
- Competitive salary
- Performance-based incentives
- Opportunity to work with premium and luxury residential projects
- Career growth opportunities
- Dynamic and collaborative work environment
Pay: ₹55,000.00 - ₹75,000.00 per month
Benefits:
- Internet reimbursement
- Leave encashment
- Provident Fund
Work Location: In person
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