Reliable SofttechActive opening

Digital Marketing Manager

RJ, INFound today
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Job Overview

We are looking for an experienced and result-driven Digital Marketing Manager who can independently plan, execute, and manage digital marketing strategies across multiple brands and projects.

The ideal candidate should have strong knowledge of SEO, Google Ads, Meta Ads, social media marketing, content marketing, and performance marketing. The candidate will be responsible for managing campaigns, coordinating with content writers and video editors, improving brand visibility, generating quality leads, and achieving measurable business results.

We are looking for a professional with strong analytical skills, accountability, independent working ability, and a commitment to long-term job stability.

Key Responsibilities1. Search Engine Optimization (SEO)

  • Develop and execute On-Page, Technical, and Off-Page SEO strategies.
  • Conduct keyword research, competitor analysis, and website SEO audits.
  • Improve keyword rankings, organic traffic, website visibility, and conversions.
  • Manage technical SEO issues, indexing, crawling, internal linking, and schema markup.
  • Plan and execute quality backlink acquisition strategies.
  • Monitor performance using Google Search Console, GA4, Ahrefs, SEMrush, or similar tools.

2. Performance Marketing & Paid Advertising

  • Plan, launch, and manage Google Ads and Meta Ads campaigns.
  • Develop strategies for lead generation, sales, remarketing, and brand awareness.
  • Manage campaign budgets, audience targeting, creatives, and bidding strategies.
  • Monitor CPL, CPA, ROAS, conversion rates, and overall campaign performance.
  • Analyze campaign data and continuously optimize campaigns to improve results.
  • Identify underperforming campaigns and implement corrective actions.

3. Social Media & Content Marketing

  • Develop social media and content marketing strategies for multiple brands.
  • Plan monthly content calendars for posts, reels, videos, and campaigns.
  • Coordinate with content writers, graphic designers, and video editors.
  • Guide the content team on social media posts, video scripts, hooks, captions, and creative concepts.
  • Research industry trends, competitors, and audience interests.
  • Ensure consistent brand communication across social media platforms.

4. Content Strategy & Blog Management

  • Plan SEO-friendly blog content based on keyword research and search intent.
  • Coordinate website content, landing pages, social media content, and video scripts.
  • Review content quality, SEO optimization, and brand messaging.
  • Develop content strategies to support organic growth, engagement, and lead generation.

5. Analytics, Tracking & Reporting

  • Monitor website traffic, leads, conversions, and marketing performance.
  • Work with Google Analytics 4, Google Tag Manager, Google Search Console, and Meta Pixel.
  • Understand conversion tracking and campaign attribution.
  • Analyze marketing data and prepare performance reports.
  • Identify opportunities to improve lead quality, conversion rates, and marketing ROI.

6. Team Management & Project Execution

  • Manage and coordinate content writers, designers, video editors, and other marketing team members.
  • Assign tasks, set priorities, and ensure timely delivery.
  • Provide clear instructions, feedback, and creative direction to the team.
  • Manage multiple client accounts and marketing projects independently.
  • Take ownership of campaign performance and deliverables without constant supervision.

Required Skills & Qualifications

  • 2–4 years of hands-on experience in digital marketing.
  • Strong practical knowledge of SEO, Google Ads, Meta Ads, and social media marketing.
  • Experience in lead generation and performance marketing.
  • Understanding of content marketing, blog writing, video scripts, and social media strategy.
  • Knowledge of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
  • Strong analytical, communication, planning, and problem-solving skills.
  • Ability to manage budgets, teams, deadlines, and multiple projects.
  • Proficiency in Excel or Google Sheets for reporting and analysis.

What We Expect

  • An independent, proactive, and result-oriented professional.
  • Strong ownership of work and accountability for performance.
  • Ability to plan and execute strategies without constant supervision.
  • Focus on measurable results, lead quality, organic growth, and marketing ROI.
  • Good team management and communication skills.
  • A stable employment history and a genuine interest in long-term professional growth.
  • Willingness to learn, adapt to platform updates, and improve marketing performance continuously.

How to Apply

Interested candidates can share their updated resume along with details of previous projects, campaigns managed, SEO results, and performance marketing achievements.

Apply Now: WhatsApp Number - 9964214070

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

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Reliable SofttechDigital Marketing Manager
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