Work Scope:
- Ownership of brand design executions across every brand touchpoint, ensuring alignment with the brand’s identity and overarching creative strategy.
- Research, conceptualize, and propose new design formats and visual approaches on a quarterly basis, in coordination with the Creative Lead, Creative Manager, and Sr. Brand Designer.
1. Responsibilities and Duties
- Handles moderate to complex design executions and cross-platform applications.
- Supports the development of campaign key visuals from concept through final adaptation across all required channels, formats, and sizes.
- Produces advertising materials for OOH and print, ensuring artwork is production-ready and meets supplier specifications.
- Designs branch and in-clinic collaterals — signage, wayfinding, menus and price boards, window graphics, packaging, and merchandising materials.
- Maintains and updates brand assets, master templates, and design libraries so the team works from a single, current source.
- Prepares print-ready files to supplier specifications and reviews returned proofs.
- Supports Healthspan and other group brand design requirements as needed
- Collaborates with the Creative Manager on design scheduling and turnaround commitments to ensure timely and efficient production workflows.
- Proactively suggests techniques to the team to enhance efficiency and delegation during campaign rollouts and regular design production.
- Ensures on-brand art direction quality: typography, hierarchy, colour accuracy, imagery treatment, and layout are consistent and aligned with the creative vision.
- Leads the creation of design assets for various platforms, with a strong focus on supporting the brand’s ad strategy and social media.
- Ensures all design outputs meet branding guidelines and uphold high creative and technical standards.
- Stays updated on industry trends such as AI integration, analyses competitor activities, and introduces innovative techniques to continuously elevate design output.
- Performs related tasks that may be assigned by management from time to time.
- Produce quality outputs and satisfy service level agreements with internal and external customers.
- Lives out the Vision, Mission, and Values of the organization.
- Adheres to the company rules/regulations, policies, code of conduct/employee handbook, standard operating procedures, work instructions, and protocols.
2. Organizational Relationships:
- Reports to: Creative Lead
- Closely coordinates with: Creative Manager, Sr. Brand Designer, Copywriter, Multimedia Producers, Brand Marketing, Clinic Operations, and print/production suppliers
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