Role Overview
We are looking for an owner who can scale affiliate, cashback, coupon and fintech/super-app partnerships into a core revenue channel. The goal is low-CAC incremental sales and new-customer acquisition across our D2C website and marketplace.
Key Responsibilities
1. Affiliate Programs
- Build and scale the in-house D2C affiliate program on Shopify Plus, covering partner onboarding, tracking links, payouts and fraud control.
- Manage third-party affiliate networks and portals (Cuelinks, Admitad, vCommission, Impact, etc.) and continuously add new publishers.
- Onboard influencers, creators, content/review sites and deal communities as affiliate partners.
2. Cashback & Coupon Ecosystem
- Build partnerships and run campaigns with cashback portals (CashKaro, GoPaisa, etc.) and coupon portals (GrabOn, CouponDunia, etc.).
- Own the brand-wise coupon strategy: code structure, discount depth, exclusivity, leakage control, and monitoring of coupon abuse and brand-bidding.
3. Super-App & Rewards Partnerships
- Launch offers, coupons, rewards and co-branded campaigns on platforms such as PhonePe, Paytm, Google Pay and Zomato.
- Explore new platforms and bank, fintech and loyalty partnerships that bring in high-intent customers.
4. Planning & Campaigns
- Create a partner-wise campaign calendar for launches, festive sales (Diwali, BFCM, EOSS) and key SKUs.
- Negotiate commission structures: CPS/CPA, tiered, performance-linked and exclusive deals.
5. Tracking, Analytics & Reporting
- Track clicks, orders, AOV, new vs. repeat customers, CAC, ROAS, commission payouts and incrementality.
- Ensure accurate attribution (UTM, coupon-level, network-level) and catch fake or duplicate conversions.
- Build weekly/monthly dashboards and partner scorecards; pause low performers and scale winners.
6. Cross-functional Coordination
- Work with Brand, Performance Marketing, E-commerce, Creative, Finance and Tech teams on offers, creatives, tracking setup and payout reconciliation.
Requirements
- Bachelor's degree in Marketing, Business, Commerce or a related field (MBA/PGDM preferred).
- 3–6 years of experience in affiliate, partnerships, performance or e-commerce marketing. Beauty, D2C or FMCG background preferred.
- Hands-on experience with affiliate networks/platforms (Impact, Cuelinks, Admitad, vCommission) and cashback/coupon portals.
- Strong understanding of coupon-led and offer-led growth (CPS/CPA, margin math, abuse control).
- Strong negotiation, communication and relationship-management skills.
- Advanced Excel/Google Sheets; working knowledge of GA4 and Shopify analytics.
Good to Have
- Experience with super-app/fintech offer platforms (PhonePe, Paytm, GPay, Zomato) or bank/credit-card reward partnerships.
- Understanding of marketplace affiliate programs (Amazon, Nykaa).
Success Metrics (first 6–12 months)
- Share of revenue and new-customer count from the affiliate/partnership channel.
- Blended CAC and ROAS within target.
- Number of active partners and top-partner concentration.
- Minimal coupon leakage and invalid payouts.
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