Marketing Coordinator - Global Brands

Essential Duties and Responsibilities

• 1. Product and Brand Content Management and Distribution:
• Monitor, consolidate and disseminate relevant Global content updates for tiered product stories, brand assets and press releases to internal stakeholders, agencies and wholesale partners.
• Consolidate and build tech and brand educational material and share with all relevant stakeholders incl. WHS; Sales; Brand; Ecom; Agencies Wholesale Marketing and Sales Support:
• Foster relationships with key wholesale partner marketing teams and internal sales teams.
• Ensuring constant contact and effective delivery of all content needs, in accordance with product orders and special projects, guided by WHS marketing calendars.
• Consolidate sell-off reports and compile internal reports.
• Work with agencies to create POS solutions and marketing collateral and ensure on time delivery in budget. DTC Marketing Support:
• Maintain constant sharing of marketing plans and product updates with internal stakeholders.
• Coordinate the execution and communication of in-store marketing collateral and updates for key campaigns, seasonal Always On, aligned to the marketing calendar and bespoke promotional activities.
• Similarly collaborate with Ecom team, content agencies and Paid agencies to manage the execution of marketing calendar on respective digital retail platforms. Product Flow Alignment and Delivery of Marketing Promotional Merchandise:
• Collaborate with internal departments to facilitate and communicate the Brand Advertised Article Tracker (BAAT) process and manage the document.
• Disseminate key brand communications and product launch updates from Global Principal to internal stakeholders and agencies.
• Administer and manage the distribution of promotional merchandise for various needs, such as partner drops, product seeding, and photo shoots.
• In collaboration with Merchants, build exciting and relevant product drops for specific needs and objectives and oversee they’re on time, in full delivery.

2. Influencer and Brand Partner Relationship Management:

• Stay informed of on-brand SA culture Key Opinion Leaders, local culture trends and events, to advise and add value to influencer, word of mouth strategies and Reebok's "friend of Reebok" KOL list.
• Grow and maintain relationships with brand partners and influencers, ensuring the timely delivery of agreed-upon objectives. Brand Calendar and Agency Briefing:
• Maintain a current local brand calendar aligned with global and local tiered product stories, staying up to date with Global updates. Customize the marketing strategy for the local market, supporting brand team initiatives.
• Brief agencies monthly with brand initiatives and opportunities, including upcoming key product stories and Always On product drop priorities.
• Brief Paid digital agency and share respective content and agreed marketing spend within budget.
• Create content, brief agencies and execute CRM strategies, including customer newsletters and SMS sends. Creative Output Oversight:
• Review creative outputs to ensure on-brand articulation and adherence to Corporate Identity guidelines and best practices.
• Oversee progress of agency delivery and assist agencies in executing plans across marketing channels and campaigns.

3. Event Execution and Branding Asset Management:

• Assist in executing events and interventions through agencies and direct activations.
• Manage branding assets inventory through procurement, maintenance, quality assurances and their movement. Reporting and Research:
• Consolidate agency and agreed internal reports, into efficient formats for Global and Internal stakeholder reviews at specified dates and frequencies.
• Build informative reports of internal projects and initiatives delivered.
• Assist with customer, industry and competitor research activities in-store, in the general marketplace and compile reports. Cross-functional Collaboration:
• Work closely with cross-functional teams, including Finance, Sales, Visual Merchandise, Shipping, Retail Operations, Merchandise, Ecom, Distribution Centre and Planning Departments.

4. Budget Management and Supplier Relations:

• Create and manage POs for all suppliers and stakeholders as agreed by Marketing Manager.
• Maintain a close relationship with finance to ensure all POs are actioned.
• Keep governance of the Budget Tracker document ensuring always up to date and accurate.

Education & Experience Requirements

• Essential: Matric and relevant tertiary qualification in Marketing.
• Essential: Minimum 3 years’ experience in a similar marketing role within a retail/fashion environment.

Competencies

• Drives for alignment – team player, communicates effectively, influences others, develops relationships, collaborates with others to ensure success
• Analytical thinker – able to process information effectively and ‘join-the-dots’
• Drives for results – understands what needs to be done, proactively solves problems, identifies and shares opportunities and issues, solutions focused
• Energetic –engaged, high self-energy, positive enthusiastic and motivated, can-do attitude and willing to do whatever task needed to get the job done
• Excellent command of English language both written and spoke, professional manner and work ethic

Skills and Abilities

• Passionate and informed about Key Leaders, in SA’s culture space
• Highly organized and effective planner, can thrive in chaordic environments
• Innovative thinker, able to create solutions and processes
• Strong administrative skills and attention to detail
• Good communicator and able to cope effectively under time pressure
• Project Management with objective attention to detail
• Digital marketing, social media and related retail experience
• Proficient in Excel, Word & PowerPoint
• Data Handling, Analysis and Financially astute

Job Types: Full-time, Permanent

Application Question(s):

• What is your current or previous Cost to Company package?
• Do you have 3+ experience in a similar role within the retail/fashion environment?
• Are you based in Cape Town?

Work Location: In person

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