Position Overview
The Sales & Marketing Manager is a hands-on role responsible for driving sales and executing integrated marketing across Rickety Bridge Wine Estate. Working closely with the General Manager of Hospitality and Heads of Department, the role translates operational priorities into campaigns, promotions, partnerships and direct sales activity that increase bookings, visitation, guest spend and revenue. The position supports all estate offerings, including wine sales and tastings, accommodation, food and beverage, padel, events, weddings and other guest experiences, while protecting the Rickety Bridge brand and delivering measurable commercial growth.
Key Responsibilities
· Sales Growth and Business Development: Build and manage a qualified sales pipeline across direct, trade, corporate, tourism, events and hospitality channels; conduct prospecting, sales calls, presentations and site inspections; prepare proposals and negotiate commercially sound agreements; and follow up consistently to convert enquiries into confirmed revenue.
· Marketing Strategy and Campaign Execution: Prepare and implement annual, quarterly and monthly sales and marketing plans across digital, social media, email, website, print, signage, public relations, partnerships and on-estate activations.
· Revenue Generation: Develop packages, promotions, cross-selling and upselling initiatives that increase wine sales, bookings, average guest spend and direct revenue across accommodation, food and beverage, tastings, padel, functions, weddings and events.
· Trade and Corporate Sales: Proactively source and grow business from tour operators, destination management companies, corporate clients, conference organisers and hospitality partners, with agreed call cycles and account targets.
· Event and Experience Sales: Sell estate experiences, weddings, private functions, conferences, group tastings and padel events through tailored proposals, site inspections and timely follow-up.
· Conversion and Repeat Business: Track enquiries from first contact to confirmation, maintain accurate CRM records, re-engage past guests and clients, and implement repeat-booking and referral initiatives.
· Account and Partner Management: Grow productive relationships with tour operators, travel trade, corporate clients, event organisers, wedding partners, distributors, tourism bodies and local businesses, with clear activity plans and revenue targets.
· Content, Brand and Communications: Manage the content calendar, campaign briefs, suppliers and brand standards, ensuring accurate pricing, compelling calls to action and consistent guest information across all touchpoints.
· Operational Collaboration: Meet with Heads of Department to identify capacity gaps, daily trading needs, upcoming offers and guest communication requirements, and deliver responsive sales and marketing support.
· Measurement and Reporting: Monitor leads, conversion, bookings, sales performance, campaign results, return on investment and budget use; maintain accurate CRM and sales records; and submit concise weekly and monthly commercial reports with corrective actions.
Qualifications/Education/Experience:
· Relevant degree or diploma in Marketing, Sales, Communications, Business Management, Hospitality Marketing or a related field.
· At least 5 years’ broad sales and marketing experience, preferably in wine, tourism, hospitality, leisure or destination marketing, with campaign ownership and commercial accountability.
· Demonstrated success in lead generation, consultative selling, account management, proposal development, negotiation and closing business against revenue targets.
· Proven ability to execute integrated campaigns across digital, social media, email, web, print, public relations, partnerships, activations and on-estate channels.
· Strong commercial acumen and confidence using sales data, budgets, customer insights, CRM information and campaign results to increase revenue and return on investment.
· Excellent stakeholder management, copywriting, presentation, project management and organisational skills, with availability to support weekends, public holidays, trade shows, events and peak trading periods when required.
Key Performance Indicators:
· Revenue Growth & Sales Delivery (Achieve agreed revenue, booking, conversion and average-spend targets across priority estate offerings.)
· Lead Generation & Pipeline Conversion (Grow qualified enquiries, maintain an accurate pipeline and convert opportunities into direct bookings, events, trade business and repeat sales.)
· Campaign Execution & Return on Investment (Deliver campaigns on time, within budget and on brand, with measurable calls to action and commercial results.)
· Account, Trade & Partnership Growth (Develop productive relationships and promotions that extend reach, create repeat business and generate incremental revenue.)
· Brand, Content & Guest Communication (Maintain accurate, engaging and consistent communications across digital, partner and on-estate channels.)
· Commercial Reporting & Budget Control (Provide accurate weekly and monthly reporting, actionable recommendations and disciplined control of approved expenditure.)
Work Location: In person
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