SALES MANAGER
Industry: Industrial Services | Rigging | Heavy Lifting | Engineering
About the Role
An established industrial services company is seeking an experienced, commercially driven and results-oriented Sales Manager to lead and grow its sales operations.
The successful candidate will be responsible for developing new business opportunities, securing new customers, managing key accounts, driving revenue growth and ensuring that the sales team consistently achieves its targets.
This is a hands-on management position suited to a proactive sales professional with strong business development skills, commercial awareness and experience leading a target-driven sales team.
The ideal candidate must be capable of generating business independently while managing, motivating and holding sales representatives accountable for their performance.
Key Responsibilities1. Sales Strategy and Business Growth
- Develop and implement effective sales strategies to increase revenue and market share.
- Drive business development across the industrial, manufacturing, engineering, construction, mining and petrochemical sectors.
- Identify new markets, customers and opportunities for the company's services.
- Establish and monitor monthly, quarterly and annual sales targets.
- Track sales performance and implement corrective measures where targets are not being achieved.
- Develop strategies to increase customer retention, repeat business and profitability.
- Identify opportunities to expand existing customer accounts and secure long-term contracts.
2. New Business Development
- Proactively identify, approach and secure new customers.
- Build and maintain a strong pipeline of prospective clients and business opportunities.
- Conduct client visits, presentations, site meetings and business development engagements.
- Establish relationships with procurement managers, project managers, plant managers, engineers and other key decision-makers.
- Promote services relating to rigging, heavy lifting, machinery moving, industrial equipment relocation and associated engineering solutions.
- Identify upcoming projects, factory shutdowns, maintenance programmes, equipment installations and industrial expansion projects.
- Conduct market research to identify potential customers and new revenue opportunities.
- Follow up on leads, enquiries and quotations to convert opportunities into confirmed orders.
3. Sales Team Management and Leadership
- Lead, manage and motivate the sales team to achieve individual and departmental targets.
- Set clear expectations, sales objectives and key performance indicators for each representative.
- Monitor daily, weekly and monthly sales activities, including prospecting, customer visits, quotations and follow-ups.
- Conduct regular sales meetings and performance reviews.
- Provide coaching, guidance and support to improve sales performance.
- Address underperformance promptly and implement performance improvement measures where necessary.
- Ensure that sales representatives maintain accurate customer records and sales reports.
- Create a professional, accountable and results-driven sales culture.
4. Tender and Contract Opportunities
- Identify and monitor relevant tenders, RFQs, RFPs and supplier registration opportunities.
- Pursue business opportunities from industrial companies, mining groups, engineering contractors, petrochemical plants, utilities and other major customers.
- Coordinate the preparation and submission of tenders, quotations and commercial proposals.
- Ensure submissions are accurate, competitive and completed within the required deadlines.
- Liaise with management and operational departments to confirm pricing, project requirements and commercial feasibility.
- Maintain a tender register and follow up on submitted applications.
- Develop relationships with procurement departments and pursue opportunities to secure long-term service contracts.
5. Customer Relationship Management
- Build and maintain strong relationships with new and existing customers.
- Manage key accounts and act as a senior point of contact for strategic customers.
- Understand customer requirements and recommend appropriate service solutions.
- Ensure that enquiries, quotations and customer requests are handled professionally and timeously.
- Maintain regular communication with customers to identify future business opportunities.
- Resolve customer concerns in collaboration with the relevant departments.
- Promote customer satisfaction, repeat business and long-term commercial relationships.
6. Quotations, Pricing and Commercial Management
- Oversee the preparation, submission and follow-up of quotations and proposals.
- Work with operations to establish project scope, equipment requirements, labour, transport and associated costs.
- Ensure quotations are commercially viable and aligned with approved pricing and profit margins.
- Negotiate pricing and commercial terms within delegated authority.
- Monitor quotation conversion rates and identify reasons for unsuccessful bids.
- Ensure that customer commitments are realistic and operationally achievable.
- Support the conversion of confirmed quotations into orders and revenue.
7. Sales Reporting and Performance Monitoring
- Prepare accurate weekly and monthly sales reports for management.
- Report on revenue, new customers, active leads, quotations, conversion rates and projected sales.
- Monitor individual sales representative performance against agreed targets.
- Maintain an accurate sales pipeline and customer database.
- Provide sales forecasts and identify risks that may affect business performance.
- Analyse market trends, competitor activities and customer demand.
- Recommend strategies to improve sales performance and profitability.
8. Internal Coordination
- Work closely with management, operations, transport, estimating, finance and administration.
- Ensure customer requirements are clearly communicated before work is accepted.
- Confirm operational capacity, pricing and project requirements before making commitments to customers.
- Follow company procedures, reporting requirements and delegated authority.
- Maintain accurate records of customer accounts, quotations, orders and contracts.
- Promote teamwork, professionalism, accountability and compliance with company policies.
Minimum Requirements
- Proven experience as a Sales Manager, Business Development Manager, Senior Sales Executive or in a similar commercial leadership role.
- Demonstrated success in generating new business and achieving sales targets.
- Experience managing and developing a sales team.
- Strong B2B sales, negotiation and business development skills.
- Proven ability to build relationships with corporate and industrial customers.
- Commercial understanding of pricing, profitability, sales forecasting and revenue growth.
- Excellent communication, presentation and interpersonal skills.
- Strong organisational, administrative and reporting abilities.
- Computer literacy, including Microsoft Word, Excel and Outlook.
- Valid driver's licence and willingness to travel for customer visits and business development.
- Ability to work independently, take ownership of results and report to senior management.
Preferred Industry Experience
Preference will be given to candidates with experience in one or more of the following industries:
- Rigging and heavy lifting.
- Machinery moving and industrial relocations.
- Engineering and industrial services.
- Manufacturing and factory operations.
- Mining and mineral processing.
- Petrochemical, oil and gas.
- Construction and infrastructure.
- Plant maintenance and shutdown projects.
- Cranes, lifting equipment and transport logistics.
Candidates from other industries may be considered if they can demonstrate a strong track record in B2B sales, business development and sales team management.
Key Competencies
- Strong leadership and people management.
- Results-driven and target-oriented.
- Excellent prospecting and customer acquisition skills.
- Strong commercial and negotiation abilities.
- Proactive approach to business development.
- High levels of accountability and professionalism.
- Ability to manage multiple customers and opportunities.
- Strong problem-solving and decision-making skills.
- Ability to work under pressure and meet deadlines.
- Willingness to lead by example and generate business personally.
Performance Expectations
The successful candidate will be measured against agreed KPIs, including:
- Achievement of monthly and annual sales targets.
- New customer acquisition and revenue growth.
- Development of a sustainable sales pipeline.
- Growth of existing customer accounts.
- Quotation follow-up and conversion rates.
- Identification and successful pursuit of tender opportunities.
- Achievement of agreed gross profit margins.
- Sales team productivity and target achievement.
- Accuracy and timeliness of reporting.
- Customer retention and repeat business.
Working Conditions
- Regular travel to customer sites and business locations as required.
- Travel to other provinces may be necessary to pursue national opportunities.
- A hands-on approach to prospecting, client engagement and sales management is essential.
Remuneration
A competitive remuneration package will be offered, commensurate with qualifications, experience and demonstrated sales performance. Details will be discussed with shortlisted candidates.
How to Apply
Interested candidates who meet the above requirements are invited to submit their CV, highlighting relevant sales management experience, key achievements, industries served and demonstrated success in achieving sales targets.
Only shortlisted candidates will be contacted.
If you are a driven sales professional who can win new business, lead a team and deliver measurable commercial results, we invite you to apply.
Work Location: In person
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