Job Responsibilities
- Lead and execute marketing campaigns to increase customer walk-ins, enquiries, eye-test bookings, sales conversion and overall brand awareness.
- Plan and manage festive promotions, product launches, new outlet campaigns, grand opening events and other marketing activities.
- Develop and coordinate digital marketing initiatives, including social media campaigns, online advertising and promotional content.
- Work closely with outlet teams to ensure smooth campaign execution and consistent brand presentation across all branches.
- Monitor and analyse marketing performance using key indicators such as customer walk-ins, enquiries, sales conversion, advertising results and customer feedback.
- Recommend improvements to campaigns based on performance data and market response.
- Support the growth of customer reviews, WhatsApp enquiries, Google Business Profile visibility and online-to-offline customer conversion.
- Coordinate with designers, content creators, suppliers, media partners, influencers, mall management and event vendors when required.
- Manage campaign timelines, marketing materials and promotional requirements to ensure activities are completed on schedule.
- Support the development of marketing strategies to strengthen customer engagement, brand visibility and business growth.
Job Requirements
- Diploma or Bachelor’s Degree in Marketing, Business, Communications or a related field.
- Minimum 3–5 years of relevant marketing experience, preferably in retail, consumer, lifestyle or multi-outlet businesses.
- Strong experience in campaign planning, promotions, digital marketing and event coordination.
- Good understanding of social media platforms, online advertising and customer engagement.
- Strong communication, coordination and interpersonal skills.
- Able to manage multiple projects, meet deadlines and work with different internal and external stakeholders.
- Analytical and results-oriented, with the ability to evaluate campaign effectiveness and recommend improvements.
- Creative, proactive, organized and able to work independently.
- Able to communicate in Mandarin/Chinese will be an added advantage.
Pay: RM4,000.00 - RM4,500.00 per month
Work Location: In person
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