Copywriter (Retail brands)

About Rocketium

Rocketium is an AI Creative Studio that helps global brands scale their marketing content production with speed, efficiency, and consistency. Most marketing teams struggle with repetitive creative work: resizing, versioning, and ensuring every asset meets brand or retailer requirements. These tasks slow down campaigns and drive up costs.

Our AI Studio combines AI agents, expert supervision, and design SaaS. Upload a production brief, and AI Agents, tuned to each brand, gather assets, pull design templates, apply channel best practices, and generate entire campaigns in minutes. Our experts review outputs, fine-tune the AI, and offer design services at a fraction of traditional agency costs.

Brands like Amazon, Colgate-Palmolive, Kohler, and Omnicom Group use Rocketium to reach broader audiences and grow digital sales.

The Role

We're looking for a Copywriter who knows that great advertising starts with a human idea, and understands how technology can help make that idea better, faster, and more scalable.

This isn't a role where you'll spend your day writing blog posts or filling content calendars. You'll be writing ad copy for global retail brands. Think headlines, taglines, CTAs, product messaging, campaign concepts, and the many variations needed to make modern advertising work across channels, audiences, and formats.

How we think about AI

We believe AI can make great creatives better, but it can't replace creative thinking.

We don't penalise the use of AI. We expect you to use it. We just care about where you use it.

If your first instinct when given a brief is to ask AI to write the copy for you, this role probably isn't the right fit. We want you to bring the idea, the perspective, and the creative instinct. If your instinct is to write, think, explore, and then use AI to challenge your thinking, sharpen your copy, explore alternatives, or review your work, you're exactly the kind of person we want. We’re looking for someone who can use AI to make their creativity go further, not someone who uses AI instead of being creative.

What you'll do

• Write compelling ad copy for global retail and consumer brands across digital advertising formats and channels.
• Turn campaign briefs, product propositions, and brand guidelines into sharp, memorable messaging.
• Develop multiple creative routes and copy variations for experimentation, personalization, and performance marketing.
• Work closely with Creative Leads, Art Directors, Designers, and Account Management teams to develop ideas from brief to final execution.
• Understand how copy interacts with visual design, and write with the format, placement, audience, and objective in mind.
• Edit and critique your own work ruthlessly. Know when a line is clever but ineffective, and when a simple line is exactly right.
• Use AI as a creative partner for research, exploration, iteration, critique, and scale, without outsourcing your creative thinking to it.
• Review and improve AI-generated copy to ensure it is original, on-brand, culturally relevant, and actually worth putting in front of a customer.
• Bring fresh references, cultural observations, advertising thinking, and ideas to the team, not just responses to briefs.
• Work at speed without compromising the quality of the thinking.

Who you are

• 3-6 years of experience in copywriting, preferably in an advertising agency, creative agency, or brand environment.
• You have written ad copy for global retail or consumer brands and understand the nuances of writing for brands that operate across markets.
• Your portfolio demonstrates strong advertising thinking, not just good grammar or polished writing.
• You know the difference between writing something that sounds good and writing something that makes someone stop, care, and act.
• You're comfortable writing across formats, from a six-word headline to a campaign concept, product copy, social ad, video script, or CTA.
• You have strong command over language, tone, grammar, and nuance, but don't confuse good writing with good advertising.
• You're curious about AI and actively use it in your workflow. More importantly, you know when NOT to use it.
• You are comfortable receiving feedback, defending a creative choice, and rewriting when the idea can be made better.
• You can work across multiple brands and campaigns without losing attention to detail.
• You're comfortable working in a fast-paced, collaborative environment.
• Open to working in the US shift (12:00 pm to 9:00 pm).

Note: This is a hybrid position with a few days of work from office in a week.

Beyond the pay-cheque:

• 🌴 Unlimited leave policy: We mean it. Time off is important, and we trust you to take it when you need it.
• 💪 Physical & mental wellness: We've partnered with Cult.Fit to sponsor/subsidize your fitness and therapy goals. Your well-being matters as much as your next big idea.
• 🏥 Comprehensive health cover (OPD included): For you and your close ones — spouse, kids, and parents.
• 📚 Learning budget: Conferences, creative tools, masterclasses — if it helps you grow, we'll support it.
• 🥗 Meals & munchies: Good food = better ideas. We keep our pantry and plates full.

Good reads:

• What our team members are saying about Rocketium on Glassdoor
• Product Walkthrough

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