Senior Paid Search & Social Strategist

Position Overview:

The Senior Paid Search & Social Strategist is responsible for planning, executing, and optimizing paid search and paid social campaigns to drive qualified traffic, generate leads, and achieve performance goals. This role requires a strong understanding of Google Ads and paid social platforms, with an emphasis on campaign strategy, audience targeting, budget management, creative testing, and performance analysis. The ideal candidate is data-driven, detail-oriented, and experienced in leveraging AI technology and automation to improve campaign performance, streamline workflows, and maximize ROI through strategic targeting, compelling ad copy and creative, and ongoing campaign optimization. Collaboration with internal teams and clear communication of results and recommendations are key components of this role.

We're seeking an experienced and forward-thinking strategist who combines analytical acumen with a deep understanding of paid digital media. The ideal candidate will be comfortable leading paid media initiatives at scale, embracing emerging technologies, and passionate about growing both the department and our clients' success.

Key Responsibilities:

Paid Media Strategy & Campaign Management

• Own the strategic direction and overall performance of paid search and paid social campaigns for a portfolio of high-value clients
• Lead campaign planning, budgeting, and forecasting to align with client goals and KPIs
• Translate business objectives into scalable media strategies across Google Ads, Meta Ads, and additional paid platforms
• Oversee day-to-day campaign optimization and pacing; ensure performance benchmarks are met or exceeded
• Conduct keyword research and competitor analysis to identify campaign opportunities
• Develop and oversee paid social strategies across platforms such as Facebook and Instagram, aligning audience targeting, campaign objectives, and creative approaches with client marketing goals
• Manage audience segmentation, retargeting strategies, and campaign structures to reach qualified audiences throughout the customer journey
• Oversee paid social creative testing, including ad formats, messaging, visuals, and calls to action, to improve engagement and conversion performance.

AI, Automation & Innovation

• Leverage AI-powered tools to support audience research, ad copy development, creative concepts, and campaign testing across paid search and social platforms
• Evaluate emerging AI technologies and paid media features to identify opportunities to improve campaign effectiveness, efficiency, and scalability
• Apply critical thinking and strategic oversight to validate AI-generated insights and recommendations, ensuring accuracy, quality, and alignment with client goals

Team Leadership & Collaboration

• Act as a thought leader and internal resource for paid search and social best practices, market trends, AI applications, and emerging technologies
• Partner with internal creative, content, and SEO teams to develop cohesive paid media strategies, aligning ad messaging, creative assets, landing pages, and audience targeting across search and social platforms
• Collaborate with sales and account teams to develop effective media proposals and onboard new clients seamlessly
• Regularly evaluate and refine internal workflows to improve consistency, accountability, and communication across departments

Performance Analysis & Reporting

• Monitor campaign performance across paid search and social, analyzing key metrics, attribution, and conversion data to identify trends and opportunities for improvement
• Deliver clear, compelling campaign insights and recommendations via monthly performance reports and client calls
• Translate complex performance data into actionable recommendations for clients and internal teams
• Analyze paid social performance metrics, including reach, impressions, engagement, click-through rates, cost per lead, and conversion rates, to identify opportunities for optimization.
• Evaluate cross-platform performance and attribution to understand how paid search and social campaigns work together to support overall client acquisition goals.

Industry Knowledge & Continuous Improvement

• Keep up with Google Ads and paid social platform updates, industry trends, AI advancements, and emerging advertising technologies and best practices
• Identify and recommend new strategies, tools, and technologies that support department growth and improve client results

Qualifications:

• 5–7+ years of hands-on experience managing paid media campaigns across search and social platforms, with a focus on performance marketing, lead generation, and conversion
• Proven expertise in Google Ads and Meta Ads Manager (Facebook and Instagram), with experience managing and optimizing paid social campaigns
• Experience building identity-resolved and first-party audiences for paid media, including custom audiences, lookalike audiences, and retargeting strategies
• Background in B2B demand generation or account-based marketing, ideally selling to healthcare practices
• Strong understanding of paid social advertising formats, creative strategy, audience segmentation, and campaign optimization
• Demonstrated ability to think strategically and translate insights into actionable media plans
• Experience with social advertising analytics, conversion tracking, and platform-specific reporting
• Practical experience using AI-powered tools and automation to support digital advertising, campaign analysis, content development, or workflow optimization
• Excellent client-facing communication skills with the ability to explain technical concepts clearly and confidently
• Strong organizational and project management skills with the ability to juggle multiple initiatives simultaneously
• Ability to work independently in a remote environment while maintaining consistent communication, responsiveness, and collaboration with a distributed team
• Google Ads Certification required; other platform certifications are a plus.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred

Position Details

• Employment Type: Full-Time Independent Contractor
• Work Arrangement: Remote
• Schedule: Full-time hours with availability to collaborate with the team during established business hours (Pacific Time)

Pay: $90,000.00-$105,000.00 per year

Application question(s):

• Are you currently located in Canada and legally able to provide services as an independent contractor?
• Are you available for a full-time, remote independent contractor engagement (approximately 40 hours per week)?
• Are you comfortable collaborating with a U.S.-based team and maintaining availability during established Pacific Time business hours?
• The annual compensation range for this position is $90,000–$105,000 CAD, depending on experience. Does this align with your compensation expectations?
• How many years of hands-on experience do you have managing paid digital advertising campaigns?
• Have you independently managed paid media budgets and campaign performance for multiple clients or accounts simultaneously?

Experience:

• Google Ads: 5 years (required)
• Meta Ads Manager (Facebook & Instagram): 5 years (required)

Language:

• English (required)

Work Location: Remote

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